Content-marketing

What Batching A Month of Video in 2 Days Looks Like!

I batched a full month of video content last Friday and Saturday.
 
This is what it actually looked like time-wise:
 
8-8:30 AM Friday Morning: Write out topics for all 12 (eventually 13 videos).
 
8:30-9:30 create 12 outlines with bullet points. I like to do this on paper as it just seems like ideas come faster when I am writing on paper. I attached a photo of one of these outlines.
 
10:00 AM – 12:00 PM record the first 6 videos. It took me A LONG time to start getting good content on Friday morning. It was just after Thanksgiving and I really wanted to blow it off but part of being a professional is doing stuff when you don’t feel like it. I also like to record each video at least 3 times because I find whether it’s a client or me it takes 2-3 run through to get it just right.
 
Also after I recorded the initial 6 videos, I made 1-minute preview videos for social media of all videos longer than 3.5 mins. So I recorded an extra 4 videos here.
 
After I finished recording the 6th video I took a break for lunch.
 
12:30 start uploading the first video, and editing. The first video I did was the “This week in Content Marketing” video I posted on Friday. This video was pretty clean but needed a newsroom background and a couple of other images, so that took about 30 mins or so. Then it took about 40 mins to render because the internet was being super slow.
 
1:08 PM: I posted the video.
 
1:30 PM: I upload video # 2, and it’s a book review which is about 7.5 mins, so it takes around an hour to edit and render.
 
2:30 PM: I upload video # 3 another long book review. Another hour or so of editing and rendering.
 
3:30-6:30 I edit and render the rest of the videos and upload them to Youtube using the new premiere feature.
 
All in all, it’s about 45 minutes of finished edited video.
 
Day 1 was REALLY long.
 
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Day 2: Saturday
 
On Saturday I already had my outlines done, and I was more “in the zone” for speaking because I recorded so much the day before.
 
I started recording at 8 AM and was done by 9:30. Including making the 1 minute previews and an extra video because I had 13 unusual examples of content marketing I broke up into 2 parts.
 
9:30 AM I upload the first video.The internet was faster today because everyone wasn’t at home from work 😂
 
3:30 PM I upload the final video onto Youtube Premiere and my buddy Mo calls me to go to happy hr.
 
Overall I created 14 videos including 1-minute previews which will be all the video content I need for December other than that “This week in content marketing” feature which I’ll do live.
 
About 17 hours of work to produce a hair under 1.5 hours of video. Which is A LOT slower than it goes when I record products for clients because it always takes longer to do stuff for yourself for some reason.
 
Hope that helps shed some light on what batching content looks like!
 
Best,
 
JL