You’ve probably heard that content is king, but have you ever sat down and really thought about what goes into content marketing?
Content marketing is the art and science of creating, and distributing(that second part is key) information about your business to your target audience.
Content marketing is a science because to be truly effective content marketing needs to start with data.
There’s no point in creating content that no one wants.
So before you even think about creating content you need to do your research and see what kind of content is performing well and getting shared socially.
You also need to figure out where content like yours is being shared and who the key influencers are.
Once you do that the art comes in because you then need to create content that is 10 X better than what is currently being distributed.
If that sounds like a lot of work, don’t worry because that’s where I come in.
I offer a full range of content marketing services from strategy through blogging and social media updates.
My clients typically see a 126% increase in traffic, and a 300% increase in leads acquired without having to spend thousands of dollars on advertising.
Other benefits of content marketing include:
To learn more about what content marketing can do for your business, schedule a free 15 minutes consultation!