There are 7 common Plastic Surgery SEO Mistakes that practices make, this article will explain all 7 and offer solutions.
81% of people perform some type of online research before making a Big purchase
47% of plastic surgery patients view 3-5 pieces of content BEFORE talking to a patient coordinator or having a consultation.
75% of people NEVER scroll past the first page of search results!
These statistics should impress upon you how important SEO or search engine optimization is for your plastic surgery practice.
Most plastic surgery practices leave their SEO strategy up to chance or outsource it some so-called “expert.”
This is a HUGE mistake and could be costing your practice HUNDREDS OF THOUSANDS of dollars every year!
But don’t worry, in this article, I’m going to share with you the 7 most common Plastic Surgery SEO mistakes that are made by marketing managers, facility coordinators and SEO specialists.
If you don’t currently have anyone doing your plastic surgery SEO then you can use this list to avoid mistakes. If someone is already doing your SEO for you, you can use this as a way to check their work.
The 7 Most Common Plastic Surgery SEO Mistakes:
Not having an SEO strategy. The most common mistakes plastic surgery practices make is not having an SEO strategy and relying on hope. While it’s true that some searchers will be able to find you by searching for the Dr or practice’s name it’s much more likely that they will be searching more specific terms like “botox near me” than looking for a specific name.
Being too broad. The next big SEO mistake is being too broad. While it is a good idea to include broad terms like “plastic surgery” or ” Breast augementation” you will have a lot of competition for the top search results and there are much easier ways to go about it by optimizing your site for more specific terms by adding a location or other information to the search term.
Not separating Locations. This is one of my personal pet peeves. Many practices have multiple locations some even operate on both sides of the country. You must separate your practices from each other in order to get the correct searchers to each location. There’s no point in having a woman searching for breast augmentation in Phoenix find out information about your Tampa practice. It may seem like a good idea but you want to make sure there are unique search terms and pages for every location in your practice.
Duplicate Content. This is often the mark of a bad SEO “expert.” Google hates duplicate content because it can’t really tell if it’s being used with or without consent. So even if it’s on your own website, if you copy and paste different pieces of content like a bio on more than one page, Google is going to flag that as suspicious and punish you.
Ignoring Meta Descriptions. The meta-description is a 160 character tag in the programming language HTML that tells Google what the page is about. You must make sure that you are optimizing EVERY page of your website’s meta descriptions as that is a major piece of what is called “on-page” SEO.
Not optimizing for mobile. As of 2015 More mobile searches have been made than desktop ones. This means that your website has to be optimized for mobile searches first and desktop searches second. There are way too many plastic surgery websites out there that are using old out dated templates or programming languages that are not mobile friendly and it’s costing their search results.
Not starting local. Last but certainly not least, as all politics are local politics, all searches are local searches. You want to make sure that you start by covering all of the search terms for the locations your practice serves even if that’s not exactly your geographical area.
Ok, I know that was a lot of information so let’s quickly re-cap so that you know where to start or how to evaluate your SEO person.
I started off by sharing some SHOCKING statistics about search and plastic surgery seo.
After that I shared the 7 most common plastic surgery seo mistakes which are:
Not having a SEO strategy
Being too broad
Not separating locations
Not optimizing for mobile
Not starting locally
You now know enough to get started with your practice’s SEO.
If you want to learn more about plastic surgery SEO, check out this Free Case Study !
You may not think you need to step up the online marketing for your plastic surgery practice, but this article will show you why you’re wrong….
Is your online marketing and website up to date?
While not every practice has the capability or desire to become a household name like Dr Paul Nassif or Dr Terry Dubrow, you know that you need to get more patients in the door and that the world in general is moving online.
Many surgeons who have been practicing for 10, 20, or 30 years are hesitant to invest a lot of time or money into online marketing.
But the problem is the old ways of doing business are dying.
The practices and medspas that survive will be the ones that can adopt to the new marketplace where it’s no longer enough to just have a website or put up posts on social media a few times a week.
In order to succeed in 2017 and beyond you need to have a significant focus on online marketing.
8 Ways More Sophisticated Online Marketing Can Grow Your Plastic Surgery Practice:
Lower Lead Costs. The first way that more sophisticated online marketing will help to grow your plastic surgery practice is through lowering your lead costs. Leads are extremely expensive for Plastic Surgeons and almost all of the offline options are going to cost you several hundred dollars per lead. Online you can consistently get quality leads of high value patients for 80-90% less money.
Huge ROI. Most of the marketing done for plastic surgeons and medspas has a relatively low ROI or return on investment. With online marketing, my clients consistently see a 50-60% return on their investment month in and month out because of the variety of ways to get more leads online.
Drip Marketing To Nurture the Leads. As you know the plastic surgery sales process is fairly long and informative as patients want to make sure they are ready for the procedure and have the best possible doctor they can afford. With online marketing you can nurture the leads by “dripping” information to them every few days to until they come in for a consultation. This is much less intrusive than calling every few days and allows patients to feel more comfortable and less like they are being pressured.
Build your email list. In addition to generating new customers, online marketing allows you to capture new email addresses and names in order to build multiple email lists for different procedures or services and then drip the most relevant information to those prospects most interested in each procedure.
Better SEO. The more online marketing you do, the easier it will be to find your website. Google looks at content created, relevance, and consistency in order to decide what is important when the end user is searching. Many forms of online marketing like blogging or podcasting create engagement and what’s known as “Brand Signals” which make you easier to find on Google as well.
Build Authority and trust. When you create content and other marketing materials online, you gain authority and trust. The more articles, reviews, videos, testimonials, updates and pictures of your work online, the more easily a searcher can determine that you are the best at what you do.
Free up more time for you and your staff. Another huge benefit to online marketing is automation. Once you have your lead capture pages and autoresponders set up, you never have to have your staff email a new patient or remind them of an appointment ever again.
Get more patients in the door. Last but certainly not least your online marketing efforts will get new patients in the door! Many potential patients are too embarrassed to walk into a plastic surgeon’s office for a consultation. These same people have no problem typing search terms like botox, or rhinoplasty into Google in the safety of their own homes. The bottom line is that more people search for information about plastic surgery online than refer on word of mouth or any other source of patients.
Wow that was a lot of information!
Let’s quickly re-cap so that you don’t miss out on any of the benefits of online marketing for your plastic surgery practice.
I started off by asking you a simple question, is your online marketing up to date?
Those of you who answered yes right away probably left this blog post shortly afterwards, but the rest of you, need to really understand how big a mistake not actively focusing on online marketing for your plastic surgery practice actually is.
So to really drive the point home, let’s list 8 Ways More Sophisticated Online Marketing Can Grow Your Plastic Surgery Practice once more.
Lower Lead costs. It’s just cheaper to focus online.
Huge ROI. It’s the best investment of your marketing dollars as well
Allows you to nurture leads. The sales process is long for plastic surgery procedures online marketing lets you take your time.
Build your email list. If you don’t have an active email list of your patients you are missing out on a ton of easy money!
Better SEO. Get found better online by marketing online, I know a genius concept.
Authority and Trust. Remember that the potential patient is going to study up on you so you want to make sure that they only see stuff that makes you a trusted authority.
Free up more time for you and your staff. Automation is a wonderful feature of online marketing not available offline that can free up your staff’s time for better uses.
Get more patients in the door. Last but not least you can get more patients online than anywhere else.
Marketing Plastic Surgery has changed dramatically in the last 6 months due to an increase of male patients, a focus on video and increased competition from Medspas for injectable patients.
Marketing Plastic Surgery online is a dynamic field.
Every year things change online from Google updates to The Rise Of Mobile Search things change quickly and if you don’t keep up, you will miss out on opportunities to get new patients!
In this article, we’re going to look at 3 quick tips for marketing plastic surgery in 2017 and beyond.
The findings I’ll be sharing with you come from research on sites like Google Trends, Semrush, and Buzzsumo as well as the real world results that I’ve gotten for Plastic Surgeons and Medspas across the United States, and Canada.
Without any further ado let’s look at 3 quick tips for:
Marketing Plastic Surgery in 2017 and Beyond!
Target Male Patients. As you can see from the above image I snapped on Google Trends, searches for male plastic surgery, male botox, and specific procedures like Coolsculpting and Liposuction have SKYROCKETED in the last 12 months. Some surgeons have even reported up to 40% of their injectable and Botox patients are now men. Men are more likely to browse online than to walk into a medspa or Dr’s office, so reaching the male consumer online should be a major goal for your plastic surgery marketing in 2017 and beyond!
Video and Mobile are here to stay. More than ever, Plastic Surgeons and Medspas are using video online. And these videos are being watched by people on mobile devices like phones and tablets. Youtube is the world’s second largest search engine after Google and many surgeons like the controversial Dr Miami using live video of surgeries in marketing their practices those practices that don’t adapt to these new trends will be left behind.
More Competition From Medspas for injectable patients. As more and more Medspas team up with Surgeons and other licensed injectors there will be more and more competition online for Botox, Restylane, Juvederm, etc… Much of this competition will be played out online and since Medspas generally do not perform surgeries, they can focus strictly on marketing injectables. Injectables are already the most commoditized type of procedure but expect patients to become even more price focused online as Medspas aggressively advertise.
Ok, I know that was a lot of information, so let’s quickly re-cap everything to make sure that you retain everything you just learned.
We started off by talking about how the marketing of plastic surgery online is a dynamic field which changes often. Unlike the word of mouth and prestige advertising surgeons used to do, you now have to know what is trending at all times in order to find new patients online.
After that I revealed 3 tips from my extensive research of Google, and other Data Sources online.
The tips were:
Focus on finding male patients. Male patients are the largest growing demographic online and should be focused on in your marketing.
Adopt to Mobile and Video. Mobile and video are here to stay and your practice has to adapt or risk falling behind of those who do.
More competition from Medspas for injectables patients. As injectables become more and more competitive practices will have to start asking if it’s worth it?
If you want to see exactly how some of the latest strategies online are being used by one of my most successful clients to lower her lead costs up to 175% Click Here!