Marketing Cosmetic Surgery has changed dramatically in the last 6 months due to an increase of male patients, a focus on video and increased competition from Medspas for injectable patients.
Marketing Cosmetic Surgery online is a dynamic field.
Every year things change online from Google updates to The Rise Of Mobile Search things change quickly and if you don’t keep up, you will miss out on opportunities to get new patients!
In this article, we’re going to look at 3 quick tips for marketing Cosmetic surgery in 2017 and beyond.
The findings I’ll be sharing with you come from research on sites like Google Trends, Semrush, and Buzzsumo as well as the real world results that I’ve gotten for Cosmetic Surgeons and Medspas across the United States, and Canada.
Without any further ado let’s look at 3 quick tips for:
Marketing Cosmetic Surgery in 2017 and Beyond!
- Target Male Patients. As you can see from the above image I snapped on Google Trends, searches for male Cosmetic surgery, male botox, and specific procedures like Coolsculpting and Liposuction have SKYROCKETED in the last 12 months. Some surgeons have even reported up to 40% of their injectable and Botox patients are now men. Men are more likely to browse online than to walk into a medspa or Dr’s office, so reaching the male consumer online should be a major goal for your Cosmetic surgery marketing in 2017 and beyond!
- Video and Mobile are here to stay. More than ever, Cosmetic Surgeons and Medspas are using video online. And these videos are being watched by people on mobile devices like phones and tablets. Youtube is the world’s second largest search engine after Google and many surgeons like the controversial Dr Miami using live video of surgeries in marketing their practices those practices that don’t adapt to these new trends will be left behind.
- More Competition From Medspas for injectable patients. As more and more Medspas team up with Surgeons and other licensed injectors there will be more and more competition online for Botox, Restylane, Juvederm, etc… Much of this competition will be played out online and since Medspas generally do not perform surgeries, they can focus strictly on marketing injectables. Injectables are already the most commoditized type of procedure but expect patients to become even more price focused online as Medspas aggressively advertise.
Ok, I know that was a lot of information, so let’s quickly re-cap everything to make sure that you retain everything you just learned.
We started off by talking about how the marketing of Cosmetic surgery online is a dynamic field which changes often. Unlike the word of mouth and prestige advertising surgeons used to do, you now have to know what is trending at all times in order to find new patients online.
After that I revealed 3 tips from my extensive research of Google, and other Data Sources online.
The tips were:
- Focus on finding male patients. Male patients are the largest growing demographic online and should be focused on in your marketing.
- Adopt to Mobile and Video. Mobile and video are here to stay and your practice has to adapt or risk falling behind of those who do.
- More competition from Medspas for injectables patients. As injectables become more and more competitive practices will have to start asking if it’s worth it?
If you want to see exactly how some of the latest strategies online are being used by one of my most successful clients to lower her lead costs up to 175% Click Here!