Is Email Marketing Still King in 2018? These 5 Statistics say YES!

One of the most pressing questions as a content marketer is how you should be distributing your content.

If you don’t distribute your content right, you get the horns!

Should you be writing blogs, making videos, sending out a weekly newsletter, posting on social media multiple times a day etc…

The short answer is yes.

To all of it.

But one thing to keep in mind is that when it comes to return on marketing investment in real dollars, email marketing is still the king.

And as they said on the Wire, “The King Stay The King.”

Here’s 5 Stats that back up email marketing’s dominance:

  1. Welcome emails generate over 320% more revenue on a per purchase basis than any other email!
  2. 80% of retail companies surveyed said email drives retention and acquisition of customers. Social media comes in second at just 44% or about half.
  3. Email has the best ROI for marketing your marketing dollars. In the US it is $44 per $1 invested.
  4. 73% of millennials prefer email over other channels. Which means that more and more business is going to be done over email.

Email subscribers are almost 4 X more likely to share your content. People who join your email list are more likely to be fans of your work or company and are thus more likely to share. As Dan Kennedy once said if you can assemble a group of 1,000 rabid fans, they will support you and your business for life.

As you can see email should be a focal part of your content marketing strategy, no matter what business you are in.

How To Create 1 Hour Of Video Content In Just 15 Mins

How to plan 1 hr of awesome video content in just 15 minutes!

Coaching students LOVE video content!

Men and women want to feel like they have more knowledge about  than other typical guys and girls. Having this little bit of knowledge allows students to feel like they are on the inside even if they aren’t getting the success they want.

That feeling that they know more than the average guy or girl is what pays your bills as a  coach.

For those of you that sell products and video courses you may have noticed that simply having videos that are longer than 30 minutes helped you to get less refunds.

I specifically tried to make both the first and last video in every course have a length of at least 1 hour.

This helps the student avoid buyer’s remorse when they get access to a course and see that the first video is around an hour.  We all know most students will not get all the way through the course so their first impression is REALLY important. And if they see two hour long videos in a 5 video course they are going to assume that if they don’t finish it, they are to blame for their lack of results, not you.

But there’s a problem, it takes a LONG time to come up with all this content!

You’re busy coaching and marketing and running a business.

If you’ve ever found yourself taking 6, 12, even 18 months to create a new product you’re in luck because this post is going to change the way you create content by providing a simple and easy 6 step process for creating an hour worth of video in just 15 minutes.

6 Steps to Creating 1 hour of video:

Come up with a juicy topic

Adopt my 6 sections of structure

Label a paper or word document 1-20

Add in the 6 sections of structure

Fill in the talking points



Now let’s zoom in on each of those 6 steps

Step # 1: Come up with a juicy topic

The first step is deciding what you want to record a video about. Most of you already have an idea of what your list responds to.

Step # 2: Adopt my 6 sections of structure.

The biggest problem I see when it comes to coaches creating content is that they don’t have a structure for each video.

That means that every time they want to record a video they have to reinvent the wheel.

My 6 sections of structure(™ pending lol) ends all of that indecision by giving you 6 simple sections that you can use to build a video on any topic!

Here are the 6 sections:

  • Introduction. The introduction congratulates people for purchasing the course in your first video and welcomes them back to the course and gives a short re-cap of what they learned in the last video after that. The introduction also allows you to layout an overview of what they have already learned in the course and what they are going to learn in this specific video.
  • Research and statistics. This is where you are going to back up your advice whether it’s through academic research, in field research, web data or teachings you’ve picked up from your spiritual advisors.
  • List. Each video you make with this template is going to contain a list. It’s up to you whether that list is a list of tactics and techniques, a 5 step process map like this post, or 5 reasons why men no longer call women. A list is a great way to keep viewers engaged and keep your video moving forward.
  • Tactics. I love tactics and so do students.! I personally like to create a second list of tactics so I can go through a few different scenarios such as how the tactics might changed when used in a nightclub as opposed to a coffee shop etc…
  • Exercises. Students LOVE exercises. Not only that but they present an easy way for the student to feel like they are working on the problem without them actually having to go out and talk to guys or girls which might make them super nervous or discouraged.  
  • Re-cap. In the introduction we told the viewer what they are going to learn in this video, in the re-cap we tell them what they learned and how awesome it is, remind them to do the exercises and give them a sneak preview of what they are going to learn in the next video!

This is a basic template, it can be customized to be more complex but this is a great start if you struggle putting together videos or get bogged down in creating decks or slides.

Step # 3: Number 1-20 on a piece paper or word doc.

This step is super important!

I use actual paper and pen because I am a luddite and can’t think as well when typing. I even outlined this post using a pen and paper.

But you can use a word document, google doc or spreadsheet. Whatever.

The key is to label the document 1-20.

This is important because each section represents 3 minutes of speaking time.

Don’t worry we’ll get into how to come up with 3 minutes of talking time for each section soon.

Step # 4: Add the 6 sections of structure to your list.

Before we start thinking up 3 minute talking points we are going to add the 6 sections of structure to our list.

It might look something like this

  1. Intro
  2. Research and data
  3. What the research means for
  4. List
  5. Pt 1 of list
  6. Pt 2 of list
  7. Pt 3 of list
  8. Pt 4 of list
  9. Tactics
  10. Tactic 1
  11. Tactic 2
  12. Tactic 3
  13. Exercise
  14. Re-cap

Using the 6 sections we have already filled up 14 of the talking points!

Step # 5: Fill in the talking points

Next problem, 3 minutes is a LONG time to talk about a single subject.

But we’re going to break that up by creating three one minute talking points for each empty section.

For example we might have a list that looks like this:

  1. Intro- Welcome them- Overview of the course- Who this course is for
  2. Research and data- Statistics on beer drinking and sex- research on decision making and logistics- study on compliance.

Each of those points is something you want to prepare one minute of speaking on.

I like to think of each talking point as 1 minute but that’s really just a guideline. Sometimes you’ll have a 5 minute talking point, or get off on a relevant tangent.

What happens if you can’t think of anything to fill the time?

Then you’ll want to use what journalists call the 5 Ws.

Who, what, where, when and why. I also like to use how.

When it comes to creating seduction content I like to think of each of those Ws as a different section which can have 3 talking points assigned to it.

For example ask:

Who do these tactics and techniques work on?

Then describe the different personality types of men or women who will respond to this material.

Step # 6: Record!

Last but certainly not least you’ll want to record.

This structure is super helpful if like me you create mostly screenshot “Camtasia” style videos because you can literally put your outline on the slides with pictures.

But even if you are recording yourself talking in to a camera you can place a word document or sticky note on the screen to guide yourself through the video without anyone seeing you glancing around.  

Ok, let’s recap!

In this post I shared with you how to create an hour worth of video topics for a video in about 15 minutes worth of planning.

We started off by talking about how students love content but it can be a pain in the ass to plan it all out, which leads to taking 9 months to create a new product and why longer videos are better (less refunds and bad reviews!).

Then I shared my 6 step process:

  1. Come up with a juicy topic
  2. Adopt my 6 sections of structure
  3. Label a paper or word document 1-20
  4. Add the 6 sections of structure to the list
  5. Fill in the talking points
  6. Record!

I also taught you how to break sections down into 1 minute talking points and a few tips and tricks for filling the time like the 5 Ws and an H.

Now you’re ready to start prepping and creating video courses this week!

Hope that helps,