One of the most pressing questions as a content marketer is how you should be distributing your content.
Should you be writing blogs, making videos, sending out a weekly newsletter, posting on social media multiple times a day etc…
The short answer is yes.
To all of it.
But one thing to keep in mind is that when it comes to return on marketing investment in real dollars, email marketing is still the king.
And as they said on the Wire, “The King Stay The King.”
Here’s 5 Stats that back up email marketing’s dominance:
- Welcome emails generate over 320% more revenue on a per purchase basis than any other email!
- 80% of retail companies surveyed said email drives retention and acquisition of customers. Social media comes in second at just 44% or about half.
- Email has the best ROI for marketing your marketing dollars. In the US it is $44 per $1 invested.
- 73% of millennials prefer email over other channels. Which means that more and more business is going to be done over email.
Email subscribers are almost 4 X more likely to share your content. People who join your email list are more likely to be fans of your work or company and are thus more likely to share. As Dan Kennedy once said if you can assemble a group of 1,000 rabid fans, they will support you and your business for life.
As you can see email should be a focal part of your content marketing strategy, no matter what business you are in.