What Can’t You Get On Your Phone?

As I sat on my couch watching a movie that was still in theatres that I ordered on my tablet, while simultaneously waiting for a Postmates order and setting up a date for later on Tinder, I started to wonder

“What can’t you get on your phone?”

And I’m not alone.

Here’s some scary statistics for you about how how often we use our phones

  • The Average person looks at their phone OVER 100 times a day
  • 71% of people sleep next to their mobile phone
  • 20% of people have reported falling asleep with their phone in their hand
  • 20% of people have admitted to checking their phone during sex

As Dan Le Batard says “Our phones are the great unspoken about addiction of our time.”

And why not?

You can get almost ANYTHING with just a few keystrokes. Or if you, like me are an android user, a simple scan of your eyes is enough to buy new shoes. I know. I did it. Made it WAY too easy.

What can you get on your phone?
  • Sex. Apps like tinder and bumble as well as every other dating site out there (and private apps I’m not cool enough to get invited to) make it possible to literally go from meeting a man or woman to inviting them over in a few simple messages.  
  • Legal Drugs. Obviously you can’t order drugs that are illegal (or at least I’m too square to know how) but in Las Vegas where I live you can order recreational marijuana delivered to your house with a local ID. You can also use Postmates to pick up your prescriptions if you set it up with your pharmacy beforehand. 
  • Alcohol. Postmates and other services will bring you booze when you are too drunk to drive to the store. 
  • Food. Pretty obvious but you can literally order any type of food pretty much 24/7. 
  • Car service. Uber, Lyft and other ridesharing services let you order your own car or carpool with others. 
  • Groceries. Whether you order from Amazon fresh or some other service you can arrange weekly or daily grocery deliveries ensuring you never need step foot in a supermarket ever again,
  • TV. Stream any TV show you want to watch at any time. In any place. I was watching “It’s Always Sunny in Philadelphia” at the DMV.
  • Movies. Not only can you get movies to stream to your phone (including some like the Rock’s terrible Jumanji remake even stream while in theatres). You can also get movie tickets if you decide you want to leave the comfort of your couch.
  • Music. Someone possibly Bomani Jones recently mentioned how crazy it is that you can literally listen to any song you want to at any time on your phone for $9.99 a month with no commercials. 
  • Validation. Feeling down about yourself? Post something to social media and instantly get the validation of your friends and family.
  • Deals. Sick of overpaying? You can download a groupon coupon while in line and get a discount you didn’t even know existed. 
  • Dog sitting. Need to run out but don’t want to leave Fido alone? Companies like WAG will match you and your furry pal with a pet sitter.
  • Sports and Event tickets. Apps like Stubhub allow you to purchase tickets while you’re out and about or even on the way to the venue.
  • Investments. You can even invest on your phone with apps like Acorn which will automatically invest savings it automatically withholds from your bank account.

As you can see, you can pretty much do anything or buy anything on your phone.

But there are still a few things you can’t get like:

You cannot at the time of this writing order a Unicorn
What You can’t get on your phone:


  1. Boats. As far as I can tell there is no app with which you can instantly rent a boat. Sure you could probably find and call a boat rental place but there is no app for that.
  2. Helicopters. Ditto with helicopters. Rich person transportation is a real hole in the app economy.
  3. Friends. You can’t make friends online with an app. While there are apps like Bumble BFF none of them work and you’ll end up getting hit on by someone of the same sex when you try them. Or at least that’s what happens to me. Every. Time. Also Tinder is not a friend app. Stop putting “friends only” in your tinder app. They don’t have an app for friends. Deal with it. 
  4. Quality Meetings and Events. There are apps like Meetup and Eventbrite but they are NOT going to send you to events you actually want to go to. In my experience if you go to 10 events from these kind of apps 1 MIGHT be worthwhile. Might. 
  5. Passive Income. As of yet there are no good apps for making passive income and no I don’t trust REIT apps like Fundrise. 
  6. Legitimate business opportunities or jobs. This might need it’s own post but the jobs and opportunities that are offered on apps are generally in the gig economy which is a nice way of saying low paid and no benefits. 
  7. Nightlife guides or recommendations. This isn’t just an app thing. For my entire club going life I have NEVER once found a website that has accurate nightlife recommendations. Not one. You will be either in an empty club or a club full or the worst crowd you have ever seen trusting nightlife reviews online. Someone (not me) should start a business where you can see a live video feed inside of all the bars and clubs in a town. Million dollar app idea. 
  8. Trustworthy Reviews or Testimonials. You can find review and testimonials on almost every website making it increasingly difficult to know who to believe. 
  9. Cross Device Rivals. I used to have a mac. Long story short I switched everything to Google and went Chrome. You know what I can no longer do? Watch the tv shows I paid for and music I bought on Itunes. I also cannot watch Directv on demand. That’s fun. 
  10. Reasonable food delivery. I’m just saying it is mathematically impossible to spend less than $20 on food delivery. Even if you don’t tip. 
  11. Favors. Another part of the Gig economy. One of the reasons that you have to pay for Uber or Postmates is that you don’t have friends who would do favors for you. There’s no way to get people to do you a favor online without paying them.
  12. Illegal things. I covered this a little earlier but I can order weed but not cocaine? Seems racist.
  13. Same day furniture. I could have picked a bunch of same day services like handyman repairs or auto service but you cannot order and receive furniture on the same day with any app. Yes I know about offer up but that doesn’t count because it’s used and that’s basically craigslist.
What could be next?

As you have now seen you can get almost anything but not quite everything from convenience of your phone.

But here’s a few ideas for what might be next:

  • 10% improvements. Many of these services have major flaws from pricing to delivery times. I expect that the first thing we’re going to see is small 10% improvements of these services as they are currently offered. 
  • Same day delivery for bigger items like furniture, entertainment equipment etc. Someone could make a killing renting out big screen tvs for Super Bowl parties.
  • Repairs. Repairs are a majorly underserved niche when it comes to apps. Imagine having someone come fix your flat tire while you are work, or having the genius bar come pick up your laptop and provide you with a replacement.
  • Doctor’s appointments. You’re already seeing some of this with companies like Plushcare but the services and types of Doctors are limited. One easy area where this could be a major revenue creator would be for cosmetic surgery consultations when patients are too embarrassed to come in to the office.
  • Specialized items: Keto or 30 day whole diet food delivery, niche products and more drilling down into specific items that small groups will pay big money for.
  • Luxury items and services. I mean this might not even be lacking it’s totally possible that Elon Musk has a private app for wealthy people that books him spaceships and whatnot but I expect to see more luxury item delivery apps at some point soon.

Ok that was a big brain dump

But I am genuinely curious what do you think will be the next “BIG” thing when it comes to getting stuff on your phone?

Is Email Marketing Still King in 2018? These 5 Statistics say YES!

One of the most pressing questions as a content marketer is how you should be distributing your content.

If you don’t distribute your content right, you get the horns!

Should you be writing blogs, making videos, sending out a weekly newsletter, posting on social media multiple times a day etc…

The short answer is yes.

To all of it.

But one thing to keep in mind is that when it comes to return on marketing investment in real dollars, email marketing is still the king.

And as they said on the Wire, “The King Stay The King.”

Here’s 5 Stats that back up email marketing’s dominance:

  1. Welcome emails generate over 320% more revenue on a per purchase basis than any other email!
  2. 80% of retail companies surveyed said email drives retention and acquisition of customers. Social media comes in second at just 44% or about half.
  3. Email has the best ROI for marketing your marketing dollars. In the US it is $44 per $1 invested.
  4. 73% of millennials prefer email over other channels. Which means that more and more business is going to be done over email.

Email subscribers are almost 4 X more likely to share your content. People who join your email list are more likely to be fans of your work or company and are thus more likely to share. As Dan Kennedy once said if you can assemble a group of 1,000 rabid fans, they will support you and your business for life.

As you can see email should be a focal part of your content marketing strategy, no matter what business you are in.

Great Businesses Are Based On Secrets, and Postmates is built on 2 Fascinating Ones…

In the New York Times Best Seller “Everybody Lies” by Seth Stephens-Davidowitz, he quotes Peter Thiel, Silicon Valley bigwig/super villain as saying “Great businesses are built on secrets.”

In the book they give the examples of Facebook being built on the fact that despite public protestations about the addition of the timeline to the feed, users actually spent way more time online seeing what their friends were doing.

Another example is given about a horse racing syndicate which discovers that the larger a certain valve in a horse’s heart is the greater the chance he will become a racing champion.

Netflix was built on the secret that despite the fact that many people claim to want to watch high brow films and documentaries and add them to their watchlist, they end up watching the same old comedies and tv shows.

One you may have noticed and can verify with a short drive, is that while most people talk about eating healthy and say they haven’t eaten Mcdonalds in years, there is always a line at the Mcdonalds drive thru no matter the time of day.

Over the weekend I decided to do some research on an upcoming project by doing a few Postmates deliveries and I discovered that Postmates is built on 2 interesting secrets.

If you’re not familiar with Postmates it’s a gig economy service where you can order almost anything picked up for you from alcohol to fast food for a fee.

Postmates is built on 2 fascinating secrets:

1. People will overpay for convenience if the overall amount is not exorbitant. If you’ve never used Postmates before you’ll notice that the fees rack up fast. It’s almost impossible to order a meal for less than $20 when you factor in delivery fees and some other random Postmates fee which I suspect is based on mileage the delivery person has to drive. While this is a “secret” I was amazed at how many people were willing to pay over $10 for a single Starbucks drink. Because the amount is still under $20, users don’t realize that they often paid more for delivery than for their food. It would be fascinating to learn exactly what the threshold is during a peak delivery time. Would someone pay $20 for a Starbucks drink? $45 for Inn n Out?

2. People don’t tip for delivery. If you’ve ever been sucked into an argument on social media about tipping as I have (I’m not ashamed) you’ve no doubt heard people brag about tipping 20-30% all the time. Even for delivery. I had always suspected that these people were full of it and Postmates clearly knows this too because it sets up its entire service to help the customer avoid tipping. There’s nothing for the customer to sign on delivery and they are sent a copy of the receipt. There is an option for the customer to tip AFTER the delivery is completed but there is no social pressure of having to click no in front of a real human and predictably no one tips after the delivery. My guess is the Postmates algorithm told them that they raise fees and people would pay them in exchange for not having to tip.

I could add another secret about how drivers don’t understand math well enough to add up their hourly rate but I think most people know Americans are bad at math.

Anyway this got me thinking about what other secrets businesses are based on, and I’d love to hear from you, what secrets are other companies built on?



How To Create 1 Hour Of Video Content In Just 15 Mins

How to plan 1 hr of awesome video content in just 15 minutes!

Coaching students LOVE video content!

Men and women want to feel like they have more knowledge about  than other typical guys and girls. Having this little bit of knowledge allows students to feel like they are on the inside even if they aren’t getting the success they want.

That feeling that they know more than the average guy or girl is what pays your bills as a  coach.

For those of you that sell products and video courses you may have noticed that simply having videos that are longer than 30 minutes helped you to get less refunds.

I specifically tried to make both the first and last video in every course have a length of at least 1 hour.

This helps the student avoid buyer’s remorse when they get access to a course and see that the first video is around an hour.  We all know most students will not get all the way through the course so their first impression is REALLY important. And if they see two hour long videos in a 5 video course they are going to assume that if they don’t finish it, they are to blame for their lack of results, not you.

But there’s a problem, it takes a LONG time to come up with all this content!

You’re busy coaching and marketing and running a business.

If you’ve ever found yourself taking 6, 12, even 18 months to create a new product you’re in luck because this post is going to change the way you create content by providing a simple and easy 6 step process for creating an hour worth of video in just 15 minutes.

6 Steps to Creating 1 hour of video:

Come up with a juicy topic

Adopt my 6 sections of structure

Label a paper or word document 1-20

Add in the 6 sections of structure

Fill in the talking points



Now let’s zoom in on each of those 6 steps

Step # 1: Come up with a juicy topic

The first step is deciding what you want to record a video about. Most of you already have an idea of what your list responds to.

Step # 2: Adopt my 6 sections of structure.

The biggest problem I see when it comes to coaches creating content is that they don’t have a structure for each video.

That means that every time they want to record a video they have to reinvent the wheel.

My 6 sections of structure(™ pending lol) ends all of that indecision by giving you 6 simple sections that you can use to build a video on any topic!

Here are the 6 sections:

  • Introduction. The introduction congratulates people for purchasing the course in your first video and welcomes them back to the course and gives a short re-cap of what they learned in the last video after that. The introduction also allows you to layout an overview of what they have already learned in the course and what they are going to learn in this specific video.
  • Research and statistics. This is where you are going to back up your advice whether it’s through academic research, in field research, web data or teachings you’ve picked up from your spiritual advisors.
  • List. Each video you make with this template is going to contain a list. It’s up to you whether that list is a list of tactics and techniques, a 5 step process map like this post, or 5 reasons why men no longer call women. A list is a great way to keep viewers engaged and keep your video moving forward.
  • Tactics. I love tactics and so do students.! I personally like to create a second list of tactics so I can go through a few different scenarios such as how the tactics might changed when used in a nightclub as opposed to a coffee shop etc…
  • Exercises. Students LOVE exercises. Not only that but they present an easy way for the student to feel like they are working on the problem without them actually having to go out and talk to guys or girls which might make them super nervous or discouraged.  
  • Re-cap. In the introduction we told the viewer what they are going to learn in this video, in the re-cap we tell them what they learned and how awesome it is, remind them to do the exercises and give them a sneak preview of what they are going to learn in the next video!

This is a basic template, it can be customized to be more complex but this is a great start if you struggle putting together videos or get bogged down in creating decks or slides.

Step # 3: Number 1-20 on a piece paper or word doc.

This step is super important!

I use actual paper and pen because I am a luddite and can’t think as well when typing. I even outlined this post using a pen and paper.

But you can use a word document, google doc or spreadsheet. Whatever.

The key is to label the document 1-20.

This is important because each section represents 3 minutes of speaking time.

Don’t worry we’ll get into how to come up with 3 minutes of talking time for each section soon.

Step # 4: Add the 6 sections of structure to your list.

Before we start thinking up 3 minute talking points we are going to add the 6 sections of structure to our list.

It might look something like this

  1. Intro
  2. Research and data
  3. What the research means for
  4. List
  5. Pt 1 of list
  6. Pt 2 of list
  7. Pt 3 of list
  8. Pt 4 of list
  9. Tactics
  10. Tactic 1
  11. Tactic 2
  12. Tactic 3
  13. Exercise
  14. Re-cap

Using the 6 sections we have already filled up 14 of the talking points!

Step # 5: Fill in the talking points

Next problem, 3 minutes is a LONG time to talk about a single subject.

But we’re going to break that up by creating three one minute talking points for each empty section.

For example we might have a list that looks like this:

  1. Intro- Welcome them- Overview of the course- Who this course is for
  2. Research and data- Statistics on beer drinking and sex- research on decision making and logistics- study on compliance.

Each of those points is something you want to prepare one minute of speaking on.

I like to think of each talking point as 1 minute but that’s really just a guideline. Sometimes you’ll have a 5 minute talking point, or get off on a relevant tangent.

What happens if you can’t think of anything to fill the time?

Then you’ll want to use what journalists call the 5 Ws.

Who, what, where, when and why. I also like to use how.

When it comes to creating seduction content I like to think of each of those Ws as a different section which can have 3 talking points assigned to it.

For example ask:

Who do these tactics and techniques work on?

Then describe the different personality types of men or women who will respond to this material.

Step # 6: Record!

Last but certainly not least you’ll want to record.

This structure is super helpful if like me you create mostly screenshot “Camtasia” style videos because you can literally put your outline on the slides with pictures.

But even if you are recording yourself talking in to a camera you can place a word document or sticky note on the screen to guide yourself through the video without anyone seeing you glancing around.  

Ok, let’s recap!

In this post I shared with you how to create an hour worth of video topics for a video in about 15 minutes worth of planning.

We started off by talking about how students love content but it can be a pain in the ass to plan it all out, which leads to taking 9 months to create a new product and why longer videos are better (less refunds and bad reviews!).

Then I shared my 6 step process:

  1. Come up with a juicy topic
  2. Adopt my 6 sections of structure
  3. Label a paper or word document 1-20
  4. Add the 6 sections of structure to the list
  5. Fill in the talking points
  6. Record!

I also taught you how to break sections down into 1 minute talking points and a few tips and tricks for filling the time like the 5 Ws and an H.

Now you’re ready to start prepping and creating video courses this week!

Hope that helps,




Why Content Marketing is Perfect For Your Cosmetic Surgery Practice.

Content Marketing is a great buzzword but what does it really mean, and what can it do for your cosmetic surgery practice? In this article you’ll learn what content marketing is, why it’s important and how to get started!


What is Content Marketing?

Content marketing is the creation and distribution of online materials like blogs, white papers, videos, podcasts, articles, social media posts etc which are designed to create interest in your cosmetic surgery practice without explicitly advertising.

Remember advertorials?

Content marketing works much the same way but instead of using traditional advertising distribution through magazines or newspapers your content is distributed and shared online through platforms like your blog, or social media sites like Facebook.

Content marketing is perfect for procedures with a long sales process such as breast augmentation or rhinoplasty. Instead of presenting the potential patient with a few lines of text and a request to schedule an appointment, content educates them and answers their frequently asked questions such as

“How much does breast augmentation cost?”


” How does ULtherapy work?”

The content you produce should help convince the potential patient to either call your practice, sign up for an email list or make an appointment.

You’ll also want to make sure that your website is equipped with Google Analytics so that you can get an idea of what searches lead people to your content.

Why is content marketing important for cosmetic surgeons?

Content marketing is important for cosmetic surgeons because it allows you to get discovered online, grow your authority and educate potential patients.

It’s pretty rare that someone considers cosmetic surgery and has a specific surgeon or practice in mind. This means that they are going to make their decision involving potentially tens of thousands of dollars based on what they learn online from your content.

The more content you produce that educates your audience and positions your practice as the authority on various procedures, the more patients you will get!

Content marketing has also effectively replaced Search Engine Optimization or SEO after a few Google updates have made old school techniques like keyword stuffing obsolete.

If you have trouble

  • Getting visitors to your website
  • Standing out online
  • Lower your cost per lead

Then content marketing might be the solution you are looking for.

What happens without Content Marketing?

If you don’t start creating content on your website, social media pages and elsewhere, you will begin to find yourself falling behind the other practices and medspas which start creating content.

The days of just throwing a shingle up and creating a successful cosmetic surgery practice are over, as are the days of hiring a SEO expert to get you to the top spot on Google.

In order to compete and grow your practice you need to be able to get online searchers attention and keep it with high quality content.

What should you do next?

Now that you know what content marketing is, why it’s important and what happens if you don’t do it, you need to figure out what kind of content you need to produce for your practice.

There are a tons of different kinds of content you can produce such as:

  • Blogs
  • Articles
  • Podcasts
  • Videos
  • Website content
  • Email Content
  • Social Media
  • And more

If it seems overwhelming, I am here to help, a great starting point would be to download this Free Report on the 7 Types Of Content You Must Create!

Hope that helps,

Jon Lee

3 Trends For Marketing Cosmetic Surgery Right Now!

Marketing Cosmetic Surgery has changed dramatically in the last 6 months due to an increase of male patients, a focus on video and increased competition from Medspas for injectable patients.

Searches for Male Plastic Surgery have Skyrocketed in the past 12 months

Marketing Cosmetic Surgery online is a dynamic field.

Every year things change online from Google updates to The Rise Of Mobile Search things change quickly and if you don’t keep up, you will miss out on opportunities to get new patients!

In this article, we’re going to look at 3 quick tips for marketing Cosmetic surgery in 2017 and beyond.

The findings I’ll be sharing with you come from research on sites like Google Trends, Semrush, and Buzzsumo as well as the real world results that I’ve gotten for Cosmetic Surgeons and Medspas across the United States, and Canada.

Without any further ado let’s look at 3 quick tips for:

Marketing Cosmetic Surgery in 2017 and Beyond!

  1. Target Male Patients. As you can see from the above image I snapped on Google Trends, searches for male Cosmetic surgery, male botox, and specific procedures like Coolsculpting and Liposuction have SKYROCKETED in the last 12 months. Some surgeons have even reported up to 40% of their injectable and Botox patients are now men. Men are more likely to browse online than to walk into a medspa or Dr’s office, so reaching the male consumer online should be a major goal for your Cosmetic surgery marketing in 2017 and beyond!
  2. Video and Mobile are here to stay. More than ever, Cosmetic Surgeons and Medspas are using video online. And these videos are being watched by people on mobile devices like phones and tablets. Youtube is the world’s second largest search engine after Google and many surgeons like the controversial Dr Miami using live video of surgeries in marketing their practices those practices that don’t adapt to these new trends will be left behind.
  3. More Competition From Medspas for injectable patients. As more and more Medspas team up with Surgeons and other licensed injectors there will be more and more competition online for Botox, Restylane, Juvederm, etc… Much of this competition will be played out online and since Medspas generally do not perform surgeries, they can focus strictly on marketing injectables.  Injectables are already the most commoditized type of procedure but expect patients to become even more price focused online as Medspas aggressively advertise.

Ok, I know that was a lot of information, so let’s quickly re-cap everything to make sure that you retain everything you just learned.

We started off by talking about how the marketing of Cosmetic surgery online is a dynamic field which changes often. Unlike the word of mouth and prestige advertising surgeons used to do, you now have to know what is trending at all times in order to find new patients online.

After that I revealed 3 tips from my extensive research of Google, and other Data Sources online.

The tips were:

  1. Focus on finding male patients. Male patients are the largest growing demographic online and should be focused on in your marketing.
  2. Adopt to Mobile and Video. Mobile and video are here to stay and your practice has to adapt or risk falling behind of those who do.
  3. More competition from Medspas for injectables patients. As injectables become more and more competitive practices will have to start asking if it’s worth it?
Get Your Practice’s Marketing into the future

If you want to see exactly how some of the latest strategies online are being used by one of my most successful clients to lower her lead costs up to 175% Click Here!

Decrease Your Lead Costs With This Cosmetic Surgery Marketing Case Study!

Learn How To Decrease Your Lead Cost by up to 175% with This Cosmetic Surgery Marketing Case Study.

One of the problems with a competitive field like Cosmetic Surgery Marketing is that there is not a lot of collaboration. Surgeons and Medspas tend to advertise themselves as the best which is a zero sum game.

Add to this that successful cosmetic surgeons are among the most competitive people in the universe and it can be difficult as a practice manager to see what is working for other practices and what isn’t.

The most successful surgeons like Dr Paul Nassif aren’t exactly handing out their secrets, so it can be a frustrating process of trial and error to find out how to actually find patients online.

In fact, even if you go to seminars like the Las Vegas Cosmetic Symposium, most of the speakers are going to tell you WHAT you need to do, but not HOW to actually do it. Leaving a lot of practice and facility managers shaking their heads while knowing that you need to be doing more online to get patients.

Which is something I wanted to change.

So I spoke with one of my first clients and convinced her to let me share the exact strategies, tactics and techniques we used to completely overhaul her practice and the Medspa that she shares with her husband.

In this Case Study you’ll learn:

  • Why your practice might be experiencing minimal results finding patients online.
  • How to use Mobile Marketing To Get Patients To Call Your Practice Today!
  • The # 1 Way To Find LOCAL Patients Online Without Advertising
  • The REAL reason that other marketing consultants haven’t worked for your practice.
  • The Untapped Power Of Reputation Sites like RealSelf
  • How to TRACK your Social Media Marketing Down To The Penny! No more wasting money on ads that get displayed 6000 miles away!
  • How to reach over 100,000 more potential local patients without increasing your advertising budget!
  • Why Surgeon SEO no longer matters and how to make sure you end up on the first page of Google!
  • How to rank # 1 on Google and Youtube for your top 5 surgeries!
  • Why having multiple practices could actually be hurting your online marketing efforts.
  • How to get over 100 new patients in the next 30 days!
  • Specific examples and screenshots of strategies for Google Adwords, Social Media, Email Marketing, Event Marketing etc!
  • And much much more!

The best part is it’s completely FREE!

You don’t even have to sign up for a newsletter or give me your email address, all you have to do to get this FREE 18 page Case Study is Click Here

If your practice is struggling to stand out online and get found by the high quality-high value patients you’re looking for, the secret is not to re-invent the wheel. There are hundreds of successful Cosmetic Surgery Practices out there that have successful marketing practices. All you need to do is adopt those successful best marketing practices for your medical spa or plastic surgery practice.

Get my FREE Case Study and start getting leads for less!



3 Steps To Getting More Cosmetic Surgery Patients Without Advertising.

Get More Cosmetic Patients
Get More Cosmetic Patients Without Advertising

Getting more cosmetic surgery patients online can be difficult.

Getting more cosmetic surgery patients without advertising is almost impossible.


Your practice creates GREAT content that is RELEVANT to what potential patients are actually searching for.

Cosmetic Surgeons are notoriously busy and focused on performing surgeries. Office and facility managers are often overwhelmed and the result is a lot of cosmetic surgery practices and medical spas with very little content on their websites that are forced to overpay for leads!

Adwords Clicks are $2 each
As this Wordstream graphic shows Medical clicks are around $2 each on Adwords

The lowest cost of PPC Cosmetic Leads is around $116 and practices tend to spend between $1500 and $2500 a month on Adwords.

What if there was a cheaper way to get leads?

There is through creating specific content for your local prospects.

Let’s talk about how to do that in 3 steps.

  1. Find out what your LOCAL potential patients are searching for. The first thing you need to do is figure out what your potential patients are searching for. The best tool for this is The Google Adwords Keyword Tool. While there will be a lot of surgeons and practices bidding on broad keywords like “Cosmetic Surgery.” You’ll want to make everything local and procedure related. You’re looking for search terms like ” Rhinoplasty Pasadena” or “Botox Santa Monica.” You’ll also want to look for common search modifiers  like “best deal” or “Groupon” which can have a lot of  search traffic as well.
  2. Create GREAT content related to those search terms. Next you’ll want to create content that is actually helpful for these searches. Google rewards content that keeps people reading so the longer the better (no matter what your jobber marketing guy told you about 300 word blogs, Long Form Destroys Short Blogs On EVERY platform). You want to create comprehensive guides that answer the questions these searchers have.
  3. Distribute. If your practice has ever tried blogging or content marketing before with no results, here’s where you messed up. You have to distribute your content to as many places as possible. It’s not just enough to put up a blog or social media post, you need to then distribute it to various other blogs, content distribution networks, and influencers. You should be able to get other joint venture partners like Derms and Skincare lines to promote your content as well.

Creating specific content based on the keyword searches that are happening locally around your practice and distributing it is the easiest way to start getting cosmetic surgery clients without advertising.

But how do you track it?

You’ll want to install a Google Analytics Tracking Code which will allow you to see exactly how many patients you are getting from your content.

If you want to go to the next level you can use a Re-marketing campaign and start advertising exclusively to those who have already read or watched your content thus lowering your ad cost if you choose to still advertise.

To re-cap:

Creating content allows you to both get cosmetic surgery patients without advertising and using Re-marketing will allow you to significantly lower your advertising costs if you still want to use Adwords.

You learned that the Avg cost per click for Cosmetic Surgery Patients is around $2 and most Cosmetic surgery practices spend up to $2500 a month on Adwords with a cost of lead of AT LEAST $116.

Then you learned the 3 steps to getting cosmetic patients without advertising:

  1. Find out what local searches your potential patients are making
  2. Create GREAT content related to those searches
  3. Distribute your content

Lastly you want to make sure you’re tracking your content with tracking codes.

You now know enough to get started but if you want to learn The 7 Types Of Content Your Practice Needs To Be Creating, Click Here


Get More Cosmetic Surgery Patients Using Video

If you’re using video in your cosmetic surgery marketing, I want you to ask yourself a question.

Do the videos you use actually get more cosmetic surgery patients for your practice?

Are your videos getting you cosmetic surgery patients
Are your videos actually getting you clients or are they just cute like this dog video?

See while video is all the rage in cosmetic surgery marketing, 90% of the videos created don’t actually get more patients in your door.

On the other hand, If the thought of using video to get more cosmetic surgery clients conjures up images of sleazy East Coast Doctors posting live surgeries on Snapchat, hopefully this article will inspire you to consider using video in marketing your practice as it can be an effective technique without sacrificing your reputation.

Google Rewards Video

I don’t want to bore you with the details but since Google introduced “Universal search” which produces a mix of information and video in 2007, almost every major update whether it’s Penguin in 2015 or Hummingbird in 2013 have led to video results being rewarded with high search rankings.

Videos are 53 Xs more likely to appear on page 1 of a google search

In addition Youtube has officially been the 2nd largest search engine online since 2013.

Video is a Search Category
As you can see Video is its OWN search category on Google.

So, how does a cosmetic surgery practice use video in a way that actually generates patients and doesn’t make you look unprofessional?

I’m glad you asked, there are 3 ways to get more patients with video:

  1. Send Demonstration Videos To Your Email List. One of the easiest ways to use video that will actually be send trackable patients through the door is demonstration videos which you can host on Youtube for free. In a demonstration video you can show potential patients how to correctly use products or explain and services and procedures in more detail. Using your Email management system you can see who opened the email and who clicked on the video link and follow up with those clients later on if they don’t contact you for an appointment.
  2. Go Live. One of the best ways to use video to get patients is to do Live Q and As on either Facebook Live or Google Hangouts. These Q and As will allow potential patients who either didn’t have the time or were too embarrassed to set up an in office consultation ask their questions without worry. You can even ask the potential patient to call you during the live Q and A and start to set up an appointment in real time as many of my clients have done.
  3. Offer Skype, or Google Hangout Consults. The last way is where I believe the future of medicine is headed with companies like Plushcare  already providing medical consults for non threatening conditions over an App.  Ultimately I believe that is how most medical consults will take place and any steps you can take to be an “early adopter” of this kind of technology will allow you to get more patients in the door. You may even be able to charge between $20-60 for the consultation in addition to booking more procedures.

Most Cosmetic surgery practices are either not creating video content or are creating the wrong kind of content for social media sites that don’t have buyers like Snapchat where the average age is between 13-24 not exactly prime cosmetic surgery prospects.

Instead you want to use video in the 3 ways I listed above to actually get more cosmetic surgery patients.

I want to hear from you, what other ways have you tried to use video and how has it worked or not worked?

And if you haven’t already be sure to download my Free Report on 7 Types of Content To Get More Cosmetic Patients!

Vegas Cosmetic Symposium 2017 Review

A few years ago, my girlfriend who is a Cosmetic Surgeon had a problem.

Even though she had great reviews and her patients were extremely loyal, she had trouble standing out online and getting new cosmetic surgery patients in the competitive Orange County marketplace.

So I started helping her create content and do some basic email and Adwords marketing.

Her practice really took off and she recommended me to several of her friends who had Medspas and surgery practices across the country in markets as diverse  Carbondale Illinois and Palm Beach Florida.

But they all seemed to have the same problem of out of control lead costs due to ineffective online marketing.

So having helped turn around 5-6 practices over the past few years, and enjoying the process and clients I decided to look into specializing my services for Medspas and Cosmetic Surgery Practices.

I dug deep into the data on Google Trends,  Looked into the most virally shared content on Buzzsumo and found the 10 surgeon and medspa sites with the highest ranking websites (some of them like Dr Paul Nasif were at the Symposium, I did not ask for a picture.)

There was a lot of bad marketing but I saw an opportunity to help a lot of good surgeons.

Which led me to the Vegas Cosmetic Symposium 2017

Well that and the fact that it was in Las Vegas where I now live.

Having been to hundreds of seminars over the years in all sorts of industries I knew what to expect, but I was still impressed by the production and scope of VCS at the Bellagio.

VCS 2017 consisted of 5, full 12 hour days not including the optional dinners and breakfast seminars.

The Symposium was fully catered and had delicious coffee available which definitely helped. I would have liked Diet Coke instead of the provided Iced tea but that says more about my soda addiction than anything else.

The seminars were broken up into different tracks I attended the Practice Management track which focused on marketing, hiring, etc.

I attended about 5 hours of lectures each day arriving at 9 and often not leaving until 7-8 after the cocktail receptions or dinners.

It took me a full week to get back on track so I feel my friends who flew in from other states or countries and had to be back at work Monday morning.

Overall the conference was awesome and I heard especially good things about the facial surgery track from the surgeons I spoke to at breaks and at the bar.

I met a lot of really interesting people from all over that I never would have met otherwise and learned a lot about surgeons and facility staff as a whole.

I even ended up getting a new client out of it.

I especially enjoyed certain talks like Anthony Youn’s presentation on hiring a PR person as a student and good friend of Ryan Holliday I had to chuckle about all of the free PR we’ve gotten clients over the years.

I also liked that there was a wide ranging discussion of things like hiring practices, how to host events and closing on consultations.

But the most fascinating part of the conference was seeing the relatively low level of marketing sophistication in terms of tracking, segmenting and using data. The stuff I’d been doing was a lot more sophisticated and I realized I was going to need to tone it down even though I was talking to a smart educated audience they know surgery and maybe a little about running a business and almost nothing about marketing.

Having worked a lot with very competitive online niches such as Real Estate, and E-Commerce I’d place the level of sophistication marketing wise around 2014 in the Cosmetic Surgery world and that’s actually a really good thing for Surgeons and Medspas because there’s a ton of room for improvement. Especially in regards to integrating data into marketing.

So overall it was a positive experience and I would attend again.

Having said all that I do think there are a few ways that the Symposium could be improved for next year.

1. Longer speeches. The average presentation was between 15-30 minutes and I felt as though many of the speakers were rushing through what they had to say. That one Minion girl’s presentation felt like it was on fast forward as I was trying to listen. I get that there’s a lot of information to get through, but one of the most common comments I heard from facility managers and other staff in the Marketing seminar room was that a lot of the information was similar. For example the presentation on “How to Disnify your practice” was very similar to the one on the “Now-How-Wow” presentation and they were about 90 minutes apart. Longer presentation times would allow speakers to get into the meat and give details rather than telling you what you need to do but not explaining how to do it. If the speakers were given 30-60 minutes they could actually get into processes and techniques and there’d be less confused faces.

2. More designated networking time. I understand that there were breaks in exhibit halls, and meals but the cocktail receptions and other times where I was excited to network and meet people often had presentations going on during them which made it difficult to network. Having a mixer on the first night or a reception with a shorter presentation and more time to network would make it easier to build connections and minimize the chances of people talking to you while you’re trying to eat.

3. More applicable advice. I don’t want to single anyone out here, and I know that the speeches were short but there was very little applicable strategy or technique given out during the over 20 hours of seminar I attended. In fact one presenter literally said ” Social media strategy is important, you have to have a strategy. So your strategy should be to have a strategy.” Direct quote. Also the facility managers I spoke to like Christine L were a bit more sophisticated in terms of social media than the presentations were assuming. Luckily no one was pitching too hard but I feel like every speech could have had at least one thing you could do RIGHT NOW. This is something I seek to do in every speech and blog I produce. I call it a “Big Idea” having done presentations since 2004 I know that it’s hard to get an audience to remember everything even if they are taking notes so I like to give 1 big easily applicable piece of advice in each speech. I also think with so much time to fill you don’t need to have multiple presentations from the same people especially when the presentations were fairly similar all 3 times. Though full disclosure I did apply to speak and didn’t get a response. Maybe next year. My speech would have been the best one and I say that with no Ego.

This would have been the crowd cheering for me, if I spoke. Lol

Overall the Vegas Cosmetic Symposium 2017 was a big success, I’m excited to see what they have in store for next year as the Cosmetic Surgery Community as a whole becomes more sophisticated about this online marketing thing.

If you have any questions, feel free to leave a comment and I’ll answer anything you want to know honestly.