How Do You Get Cosmetic Surgery Patients Online?

Where are you leads?

Whenever I start talking to a potential client in the cosmetic surgery industry, I always ask

“How do you get cosmetic surgery patients online.”

And wait for this look

90% of the time the answer is “through my website.”

So I dig a little deeper.

” How do you get patients through your website?”

Most of the time they answer that people see the website and call in or fill out contact forms.

But the problem is that most Surgeons and even facility managers don’t know where their leads are coming from online.

Where are you leads?
Are the leads in the paper?

It’s not your fault:

As a surgeon you are a specialist and have spent most of your adult life working in a world where patients just sort of found you. You know that you need to be doing something to get patients online but you’re not sure what that is so you turn to

Facility or Marketing managers.

I can even cut facility managers a little bit of slack as they have a lot on their plate and marketing is a full time job.

But the marketing managers…

There is no excuse for a marketing manager to not understand exactly where leads are coming from, how much you’re paying from them and what % of leads actually end up booking consultations and procedures.

The digital marketing being done online for surgeons and medspas is incredibly basic.

When I attended Vegas Cosmetic Symposium 2017 I was astounded at how far behind some of the presenters were when compared to the world of E-commerce where I spend the majority of my consulting time.

While I won’t name names, many presenters were speaking about ideas that were no longer profitable in 2014.

So if you were talking to a sharp marketer like myself or you want to start figuring out what’s actually working for your practice online, here’s what you need to know.

  1. Where are the leads from your website coming from? You should already have Google Analytics or some other website tracking software on your site. Amazingly in 2017 some surgeons with fairly large practices still do not. You need to know if most people coming to your site are from organic search meaning they typed in a search query and ended up finding you or if it’s from ads you place or social media.
  2. What is your cost per lead online? If you spend no money on advertising online, you are still spending money to acquire online leads whether it’s hosting, web design, blogging or social media you are paying for every lead online and you need to know how much those leads cost.
  3. What % of online leads are being closed? Lastly while it’s all well and good to know how much your leads cost and where they are coming from you still need to whether or not these leads convert. There’s no point in getting leads at $ 50 each if they only convert 3% of the time. You need to be tracking the online leads throughout your sales process.

Then when someone smart like me asks you “How do you get cosmetic patients online?”

You can say

” We mostly get our traffic from social media, we pay around $120 a lead and they convert at around 25%”

Once you know those numbers, you can establish a baseline and see if the digital marketing strategies you try out are actually working. Without that baseline, you’re kinda just throwing stuff against the wall and hoping it sticks.

So to re-cap in two quick sentences:

You need to know where your leads come from online, whether you pay for advertising or not.

In fact you need to know where your leads come from, how much they cost you (Including factoring in hourly social media interns, marketing consultants etc) and what % you are converting into patients.

Now you know what you need to know, but you still need to actually learn those numbers so here’s a quick exercise.

Start small with the last month. Check your traffic data and see where the leads are coming from.

Once you know that for extra credit you can figure out how much they cost. If it’s hard to factor the cost of salaried employees in just estimate. A close guess is better than nothing.

Hope that helps,

JL

3 Steps To Getting More Cosmetic Surgery Patients Without Advertising.

Get More Cosmetic Patients
Get More Cosmetic Patients
Get More Cosmetic Patients Without Advertising

Getting more cosmetic surgery patients online can be difficult.

Getting more cosmetic surgery patients without advertising is almost impossible.

Unless…

Your practice creates GREAT content that is RELEVANT to what potential patients are actually searching for.

Cosmetic Surgeons are notoriously busy and focused on performing surgeries. Office and facility managers are often overwhelmed and the result is a lot of cosmetic surgery practices and medical spas with very little content on their websites that are forced to overpay for leads!

Adwords Clicks are $2 each
As this Wordstream graphic shows Medical clicks are around $2 each on Adwords

The lowest cost of PPC Cosmetic Leads is around $116 and practices tend to spend between $1500 and $2500 a month on Adwords.

What if there was a cheaper way to get leads?

There is through creating specific content for your local prospects.

Let’s talk about how to do that in 3 steps.

  1. Find out what your LOCAL potential patients are searching for. The first thing you need to do is figure out what your potential patients are searching for. The best tool for this is The Google Adwords Keyword Tool. While there will be a lot of surgeons and practices bidding on broad keywords like “Cosmetic Surgery.” You’ll want to make everything local and procedure related. You’re looking for search terms like ” Rhinoplasty Pasadena” or “Botox Santa Monica.” You’ll also want to look for common search modifiers  like “best deal” or “Groupon” which can have a lot of  search traffic as well.
  2. Create GREAT content related to those search terms. Next you’ll want to create content that is actually helpful for these searches. Google rewards content that keeps people reading so the longer the better (no matter what your jobber marketing guy told you about 300 word blogs, Long Form Destroys Short Blogs On EVERY platform). You want to create comprehensive guides that answer the questions these searchers have.
  3. Distribute. If your practice has ever tried blogging or content marketing before with no results, here’s where you messed up. You have to distribute your content to as many places as possible. It’s not just enough to put up a blog or social media post, you need to then distribute it to various other blogs, content distribution networks, and influencers. You should be able to get other joint venture partners like Derms and Skincare lines to promote your content as well.

Creating specific content based on the keyword searches that are happening locally around your practice and distributing it is the easiest way to start getting cosmetic surgery clients without advertising.

But how do you track it?

You’ll want to install a Google Analytics Tracking Code which will allow you to see exactly how many patients you are getting from your content.

If you want to go to the next level you can use a Re-marketing campaign and start advertising exclusively to those who have already read or watched your content thus lowering your ad cost if you choose to still advertise.

To re-cap:

Creating content allows you to both get cosmetic surgery patients without advertising and using Re-marketing will allow you to significantly lower your advertising costs if you still want to use Adwords.

You learned that the Avg cost per click for Cosmetic Surgery Patients is around $2 and most Cosmetic surgery practices spend up to $2500 a month on Adwords with a cost of lead of AT LEAST $116.

Then you learned the 3 steps to getting cosmetic patients without advertising:

  1. Find out what local searches your potential patients are making
  2. Create GREAT content related to those searches
  3. Distribute your content

Lastly you want to make sure you’re tracking your content with tracking codes.

You now know enough to get started but if you want to learn The 7 Types Of Content Your Practice Needs To Be Creating, Click Here

 

Get More Cosmetic Surgery Patients Using Video

Are your videos getting you cosmetic surgery patients

If you’re using video in your cosmetic surgery marketing, I want you to ask yourself a question.

Do the videos you use actually get more cosmetic surgery patients for your practice?

Are your videos getting you cosmetic surgery patients
Are your videos actually getting you clients or are they just cute like this dog video?

See while video is all the rage in cosmetic surgery marketing, 90% of the videos created don’t actually get more patients in your door.

On the other hand, If the thought of using video to get more cosmetic surgery clients conjures up images of sleazy East Coast Doctors posting live surgeries on Snapchat, hopefully this article will inspire you to consider using video in marketing your practice as it can be an effective technique without sacrificing your reputation.

Google Rewards Video

I don’t want to bore you with the details but since Google introduced “Universal search” which produces a mix of information and video in 2007, almost every major update whether it’s Penguin in 2015 or Hummingbird in 2013 have led to video results being rewarded with high search rankings.

Videos are 53 Xs more likely to appear on page 1 of a google search

In addition Youtube has officially been the 2nd largest search engine online since 2013.

Video is a Search Category
As you can see Video is its OWN search category on Google.

So, how does a cosmetic surgery practice use video in a way that actually generates patients and doesn’t make you look unprofessional?

I’m glad you asked, there are 3 ways to get more patients with video:

  1. Send Demonstration Videos To Your Email List. One of the easiest ways to use video that will actually be send trackable patients through the door is demonstration videos which you can host on Youtube for free. In a demonstration video you can show potential patients how to correctly use products or explain and services and procedures in more detail. Using your Email management system you can see who opened the email and who clicked on the video link and follow up with those clients later on if they don’t contact you for an appointment.
  2. Go Live. One of the best ways to use video to get patients is to do Live Q and As on either Facebook Live or Google Hangouts. These Q and As will allow potential patients who either didn’t have the time or were too embarrassed to set up an in office consultation ask their questions without worry. You can even ask the potential patient to call you during the live Q and A and start to set up an appointment in real time as many of my clients have done.
  3. Offer Skype, or Google Hangout Consults. The last way is where I believe the future of medicine is headed with companies like Plushcare  already providing medical consults for non threatening conditions over an App.  Ultimately I believe that is how most medical consults will take place and any steps you can take to be an “early adopter” of this kind of technology will allow you to get more patients in the door. You may even be able to charge between $20-60 for the consultation in addition to booking more procedures.

Most Cosmetic surgery practices are either not creating video content or are creating the wrong kind of content for social media sites that don’t have buyers like Snapchat where the average age is between 13-24 not exactly prime cosmetic surgery prospects.

Instead you want to use video in the 3 ways I listed above to actually get more cosmetic surgery patients.

I want to hear from you, what other ways have you tried to use video and how has it worked or not worked?

And if you haven’t already be sure to download my Free Report on 7 Types of Content To Get More Cosmetic Patients!

Vegas Cosmetic Symposium 2017 Review

A few years ago, my girlfriend who is a Cosmetic Surgeon had a problem.

Even though she had great reviews and her patients were extremely loyal, she had trouble standing out online and getting new cosmetic surgery patients in the competitive Orange County marketplace.

So I started helping her create content and do some basic email and Adwords marketing.

Her practice really took off and she recommended me to several of her friends who had Medspas and surgery practices across the country in markets as diverse  Carbondale Illinois and Palm Beach Florida.

But they all seemed to have the same problem of out of control lead costs due to ineffective online marketing.

So having helped turn around 5-6 practices over the past few years, and enjoying the process and clients I decided to look into specializing my services for Medspas and Cosmetic Surgery Practices.

I dug deep into the data on Google Trends,  Looked into the most virally shared content on Buzzsumo and found the 10 surgeon and medspa sites with the highest ranking websites (some of them like Dr Paul Nasif were at the Symposium, I did not ask for a picture.)

There was a lot of bad marketing but I saw an opportunity to help a lot of good surgeons.

Which led me to the Vegas Cosmetic Symposium 2017

Well that and the fact that it was in Las Vegas where I now live.

Having been to hundreds of seminars over the years in all sorts of industries I knew what to expect, but I was still impressed by the production and scope of VCS at the Bellagio.

VCS 2017 consisted of 5, full 12 hour days not including the optional dinners and breakfast seminars.

The Symposium was fully catered and had delicious coffee available which definitely helped. I would have liked Diet Coke instead of the provided Iced tea but that says more about my soda addiction than anything else.

The seminars were broken up into different tracks I attended the Practice Management track which focused on marketing, hiring, etc.

I attended about 5 hours of lectures each day arriving at 9 and often not leaving until 7-8 after the cocktail receptions or dinners.

It took me a full week to get back on track so I feel my friends who flew in from other states or countries and had to be back at work Monday morning.

Overall the conference was awesome and I heard especially good things about the facial surgery track from the surgeons I spoke to at breaks and at the bar.

I met a lot of really interesting people from all over that I never would have met otherwise and learned a lot about surgeons and facility staff as a whole.

I even ended up getting a new client out of it.

I especially enjoyed certain talks like Anthony Youn’s presentation on hiring a PR person as a student and good friend of Ryan Holliday I had to chuckle about all of the free PR we’ve gotten clients over the years.

I also liked that there was a wide ranging discussion of things like hiring practices, how to host events and closing on consultations.

But the most fascinating part of the conference was seeing the relatively low level of marketing sophistication in terms of tracking, segmenting and using data. The stuff I’d been doing was a lot more sophisticated and I realized I was going to need to tone it down even though I was talking to a smart educated audience they know surgery and maybe a little about running a business and almost nothing about marketing.

Having worked a lot with very competitive online niches such as Real Estate, and E-Commerce I’d place the level of sophistication marketing wise around 2014 in the Cosmetic Surgery world and that’s actually a really good thing for Surgeons and Medspas because there’s a ton of room for improvement. Especially in regards to integrating data into marketing.

So overall it was a positive experience and I would attend again.

Having said all that I do think there are a few ways that the Symposium could be improved for next year.

1. Longer speeches. The average presentation was between 15-30 minutes and I felt as though many of the speakers were rushing through what they had to say. That one Minion girl’s presentation felt like it was on fast forward as I was trying to listen. I get that there’s a lot of information to get through, but one of the most common comments I heard from facility managers and other staff in the Marketing seminar room was that a lot of the information was similar. For example the presentation on “How to Disnify your practice” was very similar to the one on the “Now-How-Wow” presentation and they were about 90 minutes apart. Longer presentation times would allow speakers to get into the meat and give details rather than telling you what you need to do but not explaining how to do it. If the speakers were given 30-60 minutes they could actually get into processes and techniques and there’d be less confused faces.

2. More designated networking time. I understand that there were breaks in exhibit halls, and meals but the cocktail receptions and other times where I was excited to network and meet people often had presentations going on during them which made it difficult to network. Having a mixer on the first night or a reception with a shorter presentation and more time to network would make it easier to build connections and minimize the chances of people talking to you while you’re trying to eat.

3. More applicable advice. I don’t want to single anyone out here, and I know that the speeches were short but there was very little applicable strategy or technique given out during the over 20 hours of seminar I attended. In fact one presenter literally said ” Social media strategy is important, you have to have a strategy. So your strategy should be to have a strategy.” Direct quote. Also the facility managers I spoke to like Christine L were a bit more sophisticated in terms of social media than the presentations were assuming. Luckily no one was pitching too hard but I feel like every speech could have had at least one thing you could do RIGHT NOW. This is something I seek to do in every speech and blog I produce. I call it a “Big Idea” having done presentations since 2004 I know that it’s hard to get an audience to remember everything even if they are taking notes so I like to give 1 big easily applicable piece of advice in each speech. I also think with so much time to fill you don’t need to have multiple presentations from the same people especially when the presentations were fairly similar all 3 times. Though full disclosure I did apply to speak and didn’t get a response. Maybe next year. My speech would have been the best one and I say that with no Ego.

This would have been the crowd cheering for me, if I spoke. Lol

Overall the Vegas Cosmetic Symposium 2017 was a big success, I’m excited to see what they have in store for next year as the Cosmetic Surgery Community as a whole becomes more sophisticated about this online marketing thing.

If you have any questions, feel free to leave a comment and I’ll answer anything you want to know honestly.

JL

 

 

 

Stuff To Do In Vegas During Vegas Cosmetic Symposium 2017!

VCS 2017

Hey there,

As most of you already know, I work a lot with cosmetic surgeons on creating authority positioning online and attracting high value patients.

This means I will be attending the 13th Annual Vegas Cosmetic Symposium and as a Las Vegas Local of several years I wanted to write a quick posting letting you know about some great places to eat, drink and have fun during the conference that you wouldn’t know about otherwise.

VCS 2017
Vegas Cosmetic Symposium 2017

I’ll try to keep it short because Lord knows we all have stuff to do before the symposium.

Places to Eat:

Las Vegas is World renowned for it’s food with restaurants by pretty much every celebrity chef you can name, including Mark Wahlberg.

But I won’t be listing any of those places, instead I’m going to give you a few of my favorite local places that are every bit as delicious as the others but off the beaten path.

Herbs and Rye: Possibly the best restaurant in Vegas period, Herbs and Rye is a short Uber or cab ride away from the strip and boasts the best steaks in Vegas. Instead of booking a reservation at CUT or one of the other strip steakhouses, go to Herbs and Rye and thank me later.

Rollin Smoke BBQ: Instead of a hotel buffet head over to Rollin Smoke for all you can eat BBQ that will knock your socks off!

Hawaii Poke: The best fresh fish in town hands down. Served out of a storefront the couple that runs this place close every Tuesday to get fresh fish flown in from Hawaii. I guarantee this will be the best Poke you ever eat and ruin you for all fast food poke bowls for life.

Best Coffee on the strip:

Sick of hotel coffee?

Walk over to the Monte Carlo Park and get a cup of SambaLatte. Way better than Starbucks, ask for the pour-over of Sambabaia and delight in the rich delicious chocolate flavors or indulge in a Nutella Latte .

Vegas Cosmetic Symposium Coffee
VCS 2017 Coffee

Happy Hours:   

Like Beer?

Who doesn’t?

From 5-6 PM you can go to Cabo Wabo at the Flamingo ( pretty much kitty corner from the Bellagio) and get Coors light for a nickel. That’s right just 5c gets you a full 16 oz Coors light.

Another great happy hour can be found at Harvest in the Bellagio where there are $7 wines and small plates.

Lastly if you want to do a reverse happy hour Bahama Breeze has reverse happy hour from 9 until close every day but Friday and Saturday.

Free Drinks? 

If you will be exploring the strip there is an app called Cityzen which when downloaded onto your phone will get you 5 free drinks at different bars in the city EVERY day. So definitely download that if you’re going to be out and drinking.

VCS 2017
Vegas Cosmetic Symposium 2017

Avoid Credit Cards in Cabs!

You’re all smart surgeons and medical professionals, who probably use Uber or other ride sharing apps but if you don’t be careful when using your credit card in Taxis as they will charge you a whopping $3.00 fee for using your card. Use cash in cabs always!

That about wraps it up, I look forward to meeting all of you there and if you’re interested in downloading my free report on 7 types of content you need to create online  Click Here!

For the record I did not receive compensation or affiliate commissions for any of these recommendations these are all just my favorite places and apps for going out in Las Vegas.

Have a great VCS 2017 and I’ll talk to you soon!

Best,

Jon Lee

10 Content Marketers Every Business Owner Should Be Following

Have you ever heard of the Pareto Principle?

How about the 80-20 rule?

It’s one of the most commonly quoted business principles, which simply states that 80% of your results will come from 20% of your efforts.

Well if you can believe it, content creating is even more skewed, 80% of content consumed online is created by just a mere 13.4 % of the US population!

With that much influence centralized into just a few hands, it makes sense to follow what these content “Masters of the universe” are doing.

Right?

So with that in mind, while also remembering that it is difficult to follow more than 10 or so influencers online and actually learn anything (not to mention keeping your various timelines and feeds relatively clear) I’ve selected the cream of the Content Marketing crop, and present to you:

10 Content Marketers Every Business Owner Should Be Following:

 Neil Patel. Neil Patel is a content marketer, author and co-founder of several companies including Kissmetrics. Neil is known for his long form in depth blog posts and the “10x Rule” which states that if you want to be successful at creating content you need to create content that is 10x better than what is already out there. Neil is a lifelong entrepreneur dating back to his high school days and has been involved with online businesses since the first dotcom crash. Neil’s main areas of expertise are analytics and he has created and brought to market dozens of tools like the Crazy Egg which shows a live heat map of where website visitors

Erin Nelson. Erin Nelson is an editor at Contently one of the cutting edge content companies specializing in helping larger companies create great content at scale. There are several great content creators over at Contently but I chose Erin because of her focus on storytelling and women’s issues. Content Marketing is mostly a boys club so it’s good to include as many women who are creating great content like Erin as possible.

Rand Fishkin. The self proclaimed “Wizard in charge” at Moz, Rand Fishkin is one of the OGs of content creation, even going as far as to co-found inbound.com. Rand blogs about everything related to inbound marketing, analytics, content linking and more. He also has an extremely enjoyable travel blog. If you’re interested in learning the ins and outs of SEO and other topics from a man who literally wrote 2 books on it be sure to follow Rand.

Tom Webster. Tom Webster is the founder of Brandsavant a blog that focuses on using data to draw insights about consumer behavior. If you’re into cold hard numbers and statistics (like I am) then Tom’s the man. Tom has been studying consumer behavior for more than 20 years and has also served as the vice president of the firm that did the 2008 election exit polling. Tom also co-authored the book The Mobile Commerce Revolution and the longest running research series looking at and analyzing consumer usage of digital and traditional media. There’s not much Tom doesn’t know about how to use data to draw insights about your unique audience and how to reach them. Tom’s work can be a bit academic but I can guarantee it will help you produce content your audience will love.

Jay Baer. Jay Baer is the most retweeted person by content marketers and the 2nd most rewtweeted person by B2B marketers. Jay has over 23 years of experience in digital marketing. Jay focuses on working with larger companies like 32 of the Fortune 500 on how to interact with and benefit from online customer feedback. Jay’s blog Convince and Convert was named the # 1 content marketing blog of 2015. Jay also hosts the Social Pros podcast. Jay will show you how to use technology to get an unfair advantage in your marketing and customer service.

John Jantsch. John Jantsch is a speaker, consultant and the author of Duct Tape Marketing and the blog of the same name. John writes about a variety of subjects from Business Growth to creating and curating content. Duct Tape marketing is one of the most influential blogs for content marketing and is consistently putting out great content.

Mark W Schaefer. The founder of Grow Mark Schaefer has written 6 books including his latest Known the handbook for branding in the digital age. Mark focuses on how you can use social media and other online platforms to build your brand and your companies’ brand.

Jon Morrow. Jon Morrow is one of the most influential bloggers in the entire world and has built 3 of the most successful blogs online including com. Jon is also on the cutting edge of the Geo-arbitrage trend having lived in Mexico for years earning dollars while spending pesos. All of this despite the fact that Jon is paralyzed from the neck down. Jon is famous for all inclusive list posts like “20 Ways To Be A Mediocre Blogger No One Gives A Crap About” which inform, entertain and inspire. The bottom line is if you’re serious about blogging or creating original, engaging content you need to be following Jon.

Heidi Cohen. Heidi Cohen is the author of the Actionable Marketing Guide and frequently updates her awesome advice packed blog. Heidi covers everything from what Typography you should use to How To Reach Your Core Audience. Heidi has worked for corporations as large as Citibank and the Economist and has taught at NYU and Rutgers University.

Larry Kim. Do you use Google Adwords? If so then you probably already know about our 2nd name Larry Kim the founder of Wordstream. If you don’t use Google Adwords and are considering adding it to your marketing repertoire then be sure to head over to the FREE PPC University and learn all about how to set up and run a successful Adwords campaign. Adwords is one of the trickiest subjects out there and there are a lot of scammers and so called “gurus” that don’t know what they are doing, but PPC university gives you everything you need to know about using Adwords successfully from keyword research to ad groups. The bottom line is if you use Adwords or are considering using Adwords in the future then you have to follow Larry Kim. One of my favorite techniques for Adwords RLSA re-targeting comes from This Article

For better or worse, the Internet is full of information on creating content.

Some of it is good.

Most of it is bad.

Think about it like this, the right information is like a radio channel, and in order to tune in to the right channel you need to be able to separate the channel’s signal from the noise of interference. That’s why you need an antenna.
Think of this post as your antenna to tune into the radio station of good content.

Like always, I want to hear from you!

Who do you think I left off the list that deserved to be on there and who is your favorite content marketer?

Want To Increase Sales in 2017? Follow These Trends!

How did your business do in 2016?

With 2016 in the rear view mirror it’s a good time to sit down and look at your business goals.

One place that your business might be falling short is content marketing.

With urgent things to do in your business daily, you don’t have time to create the awesome content your business needs.

Plus, the way users consume content is constantly changing!

Over the last few years mobile video has exploded and now makes up 51% of total digital media consumption!

Furthermore, as of 2016 70% of all Internet traffic is to video and Youtube is the World’s second largest search engine after Google.

In this article, we’ll look at where content is going in 2017 and how you can ride these trends to success .

Let’s get started!

7 Content Marketing Trends To Make Your Business A Success In 2017.

  1. Everyone needs CHEAP Adwords. One of the biggest complaints I hear from small business owners is that Adwords is TOO expensive! Enter my favorite content marketing trend for 2017 RLSA Re-targeting! To quickly summarize this technique, you start by installing a Re-targeting cookie on your website, next you need a great piece of content that you can promote on social sites like Linkedin and Facebook. Once you promote that to 1000 people or so you can re-target the Adwords ads to only display to those who read your content and are 25% more likely to buy. One of my clients Ed recently got 25 appointments and made sales of over $3500 with just $5 a day spent on Adwords! That’s how powerful RLSA re-targeting is, to see if this is a good fit for your business Get a FREE 5 minute consultation Today
  2. Pre-suasion. In his most recent book, Robert Cialdini the best selling author of “Influence” set his sights on what he believes will be the next big thing in marketing, Pre-suasion. He defines pre-suasion as what savvy communicators do before delivering their message in order to make it more effective. Pre-suasion is all about the process of arranging for your audience to be as receptive as possible BEFORE you even start pitching. All of this is even more crucial to an online business because you can arrange your website in such a way that it is extremely pre-suasive and here’s just one example from a client of mine: One of the tenets of attention is that when we are rushed, we don’t think about things deeply and instead take mental shortcuts. To encourage website visitors to sign up for a free chimney inspection we created a sign up box that pops up immediately offering a free consultation with a countdown clock on it. Because the offer is going to disappear in 10 seconds and the visitor is rushed 76% of visitors ended up signing up for the consultation!
  3. Going “Live” is going BIG. Live content whether on Facebook Live, Periscope or Google Hangouts is going to be HUGE in 2017. Live streaming has continued to grow each and every year since the 2014 World Cup set records, especially since Facebook is ACTIVELY promoting live content and making it easier to find, so you’ll want to start creating live content as soon as you can! Live content is engaging, low cost, and let’s you test ideas to create products or content that can be re-purposed later.
  4. The King Stays The King. Mobile Internet usage will continue to outpace desktop usage in 2017, and it won’t even honestly be that close as 51% of all Internet time is spent on mobile while only 42% is spent on desktops. Mobile Internet is here to stay and will continue to widen the gap between time spent surfing on our phones and time spent on our computers. That means you MUST optimize your website, emails and other online communications to be mobile friendly if you want to succeed in 2017 and beyond. One of the easiest ways to do this is to make sure that your website uses AMP a free open source initiative which helps you create mobilized content once and use it all over the internet.
  5. Serial-ized content. Have you listened to the record setting podcast Serial? Season 1 focuses on a murder mystery, and leaves you on a cliffhanger weekly. To serialize means to create content which builds on itself and has continuity the way a book does with chapters. Serializing your content allows you to build anticipation for your next blog post, or product release. Another advantage of serialized content is that it allows you to break up larger blog posts or videos and create more content from what you already have.
  6. Chat is getting smart. You should already know that live chat is preferred by customers, cuts down on expenses and increases sales. But with new “smart” chat systems you can do even more. Smart chat allows you to book appointments, harvest leads, even make sales right then and there. If you use a website to make sales, book appointments or get leads, you should seriously consider adding a “smart” chat system like Boldchat
  7. Expanding your social curation. One thing we should have learned from the election is that many people self curate entirely too much and are making important declarations based on flawed samples. It’s here that I will also respectfully disagree with this article which states that in 2017 marketing will get even more niche. One of the problems that has developed is an overreliance on ASSUMING that what we want or what our friends want is what ALL customers want.. If brands and companies continue to just create content for those with the same viewpoints, they are doomed to fail.

Over 90 Percent of Online Businesses Fail

If you want to avoid becoming a statistic it’s up to you to create content that engages your audience and gives them a reason to pay attention to you.

The great marketer Dan Kennedy once said “If you can get an audience of 1000 diehard fans, they’ll support you for the rest of your life.”

Great content will get you your 1000 die hard fans, so use these 7 trends that will be happening this year to create the content you need to be a success.

I want to hear from you, besides the 7 I listed, what are the big trends in content marketing you’re seeing from your competitors? Leave me a comment below!

P.S If you want a free video evaluation of your content marketing Click Here and scroll to the bottom of the page. I can only take the first 6 volunteers.

 

12 Content Creating Hacks! A cheat sheet for creating killer content that converts

What Goes Through Your Head When You See The Words Content Marketing?

If you’re like most small business owners I work, with it’s a flash of recognition and a little pang of guilt as you recall reading about “Why Content Marketing Is Important” and remember that you haven’t actually created all that much content.

Sound familiar?

The problem is that you don’t understand how to create content that will actually get a response.

After all there’s only so many times you can write a blog post that only gets read twice before you start thinking it’s not worth your time.

That’s where this article comes in, because in it I’m going to show you 13 tools for creating AWESOME, engaging content that will leave your audience begging for more in record time.

Ready to get started?

12 Content Creating Hacks For Creating Killer Content That Converts!

1. Content Samurai. You probably already know that you need to be producing video content, but did you know that Youtube is currently the 2nd biggest search engine online? Video also leads to better Search Engine Optimization, higher user engagement, and most importantly increased conversions! But in the past video was expensive or time-consuming to create and required expensive equipment and editing skills. Not anymore! Now you can use Content Samurai to create incredible videos in minutes with 0 editing or video experience required. I personally use Content Samurai and it’s super simple and has a series of instructional videos which will help you start creating awesome high quality videos for your business in just a few minutes.

2.  Periscope. Live streaming is one of the best ways to engage with your audience. I already explained the benefits of video in your marketing but live broadcasting adds an element of authenticity and allows you to show behind the scenes videos, do Q and As, and, make important announcements! Furthermore since Periscope is owned by Twitter, it seamlessly integrates with your account to broadcast to all your existing followers. I expect live streaming to be a HUGE revenue booster in 2017 and recommend you get on the bandwagon now!

3. Timeline JS. Timeline JS is an amazing FREE tool that allows you to build visually rich interactive timelines such as this one on the Microsoft and the collapse of the mobile business.

Timeline pulls in media from other sources such as Twitter, Flickr, Youtube, and more. If I were to put my Jonstradamus hat on for a second

I would predict that in 2017 you start seeing timelines more and more frequently and they will become one of the new ways that content is curated in 2017.

4. Tap Influence- Tap Influence is a SaaS platform that automates your influencer marketing campaigns so that you never have to waste 2 weeks waiting for a “Youtube star” to return your emails.

Influencer marketing is a great way to build your brand and can lead to exponential results when it comes to getting followers. The problem is that influencers often vastly overestimate their worth, often do not keep detailed analytic information and are notoriously difficult to get ahold of. Enter Tap Influence which does all of that for you. Their opt in marketplace gives you instant access to thousands of high quality influencers with acceptance rates of over 80%. Tap Influence is by far the best way to do influencer marketing and the only way I recommend to my clients.

5. Discus. You’ve probably heard that you need to build a community around your website and blogs with user comments. Disqus is a fantastic FREE add on tool that handles both comments as well as native advertising. Did I mention it’s free? Disqus installs quickly and easily while matching the colors and design of your site. Over 70 languages are supported and it works on every device including Google AMP. Disqus is so powerful that it basically lead to the end of the formerly popular gossip site The Dirty when all of the commentators decided to make their own Disqus powered site and take their accounts over to ZW Nation which with no advertising or marketing at all was able to do OVER 1 million views is a little less than a year. Almost all of them from Disqus members.

What Could You Do With  One Million views?

6. LIMK is a FREE content recommendation widget which will increase how long visitors stay on your website by recommending additional content. You know how after you watch a video on Youtube they automatically start playing another video they think you might like? LIMK does this for blog posts and other content on your website, and as we all know the more content a website visitor reads or watches the more likely they are to become a customer.

7. Pixelmator or Gimp – Articles with images recieve 94% more views than articles without according to marketing expert Jeff Bullas. However oftentimes when you are finding images for your articles they need to be enhanced, touched up or more. This leads to a lot of content creators spending hundreds of dollars on Photoshop which is notoriously difficult to learn. Instead of Photshop consider Pixelmator for Mac users or Gimp if you use a PC. Both of which can do 75% of the things you’ll actually need to do on Photoshop for a fraction of the cost. Trust me I wish I had known about these programs before I spent hundreds of dollars on Photoshop licenses and dozens of hours trying to learn the program. Learn from my mistake and save time and money with pixelmator or gimp.

No not this gimp…

8. Atomic Reach. Welcome to the future!

Atomic Reach is an artificial intelligence program that works with real time insights to maximize content performance. Atomic gives you an “Atomic Score” which tells you the minimum score you need to achieve in your writing in order to see an increase in engagement and readership. On average Atomic increases pageviews by 108%, unique views by 96% and time spent on your site by 65%. In addition Atomic reach, segments your audience from general to genius level readers to let you know who you should be writing for. If you want to get ahead of your competition in 2017, I highly recommend using Atomic Reach and taking advantage of the first AI program designed to help you create better content.

9. Stay Focused. We all want to manage our time better, especially when it comes to creating content and Stay Focused is an app that will help you with that! Stay Focused is based on the Pomodoro Technique a simple but extremely effective technique where you work in 25 minute spurts followed by a break.

Stay Focused also limits your ability to browse time wasting sites such as Facebook and Twitter. If you’re serious about putting in the time to create great content Stay Focused is a must have.

10. Trendspottr predicts emerging trends, viral content and key influencers for any topic all in real time. Trendspottr saves me HOURS of research each and every month by sending me emails about everything and anything that might be trending related to content marketing by location and language.

11. Headline Analyzer. 80% more people will read your Headline than will read the actual article which means that by default the headline or Title is the MOST important piece of any type of content you are producing. Luckily for you Co-schedule has created this FREE Headline Analyzer tool.

This awesome tool will allow you to type in the headline of any piece of content you’re considering creating and it will grade it on a 1-100 scale on its overall quality as well as it’s ability to bring in social shares, increased traffic and SEO value. Don’t create any content without running your title through the headline analyzer first!

12.  Did you know that the average quiz gets shared 1900 times? Quizzes are a great EASY, and FAST way to get your content and brand out there and with Qzzr you can turn any of your high performing content into a quiz faster than you can finish this sentence. Qzzr is free and offers a wide array of quiz options from graded quizzes which are better for sharing (people like to share things they score well on) to outcome quizzes which are more likely to go viral.

Content is king!

And in 2017 content will continue to drive the conversation online.

If you are serious about growing your business online you need to create content and create a lot of it!

In this article we looked at 13 different tools you can use to create engaging, captivating content FAST from turning blog posts into videos with Content Samurai to using Qzzr to make viral sharable quizzes you can no longer use “I don’t have enough time” as an excuse to not create content.

You now have the knowledge inside of you to create content that your audience will love and share, I believe in you, but you have to believe in yourself and you have to know where to get started!

I know this list can seem overwhelming, so let me give you the same advice I’d give someone who was trying to eat an elephant, start with a small bite. As a homework assignment try out one of these tools this week (you can even start with one of the free ones so it won’t cost you anything) just start by creating one piece of content and before you know it you’ll be on your way to a whole new level of recognition and a ton of new customers.

I’d love to hear from you in the comments what is your favorite content creation tool?

Best,

Jon.

P.S If you’d like to get a FAST start on the New Year and start to see BIG results, Fill out This Form for a FREE 10 minute Content Marketing Analysis for your website!