Content Marketing is a great buzzword but what does it really mean, and what can it do for your cosmetic surgery practice? In this article you’ll learn what content marketing is, why it’s important and how to get started!
What is Content Marketing?
Content marketing is the creation and distribution of online materials like blogs, white papers, videos, podcasts, articles, social media posts etc which are designed to create interest in your cosmetic surgery practice without explicitly advertising.
Content marketing works much the same way but instead of using traditional advertising distribution through magazines or newspapers your content is distributed and shared online through platforms like your blog, or social media sites like Facebook.
Content marketing is perfect for procedures with a long sales process such as breast augmentation or rhinoplasty. Instead of presenting the potential patient with a few lines of text and a request to schedule an appointment, content educates them and answers their frequently asked questions such as
“How much does breast augmentation cost?”
” How does ULtherapy work?”
The content you produce should help convince the potential patient to either call your practice, sign up for an email list or make an appointment.
You’ll also want to make sure that your website is equipped with Google Analytics so that you can get an idea of what searches lead people to your content.
Why is content marketing important for cosmetic surgeons?
Content marketing is important for cosmetic surgeons because it allows you to get discovered online, grow your authority and educate potential patients.
It’s pretty rare that someone considers cosmetic surgery and has a specific surgeon or practice in mind. This means that they are going to make their decision involving potentially tens of thousands of dollars based on what they learn online from your content.
The more content you produce that educates your audience and positions your practice as the authority on various procedures, the more patients you will get!
Content marketing has also effectively replaced Search Engine Optimization or SEO after a few Google updates have made old school techniques like keyword stuffing obsolete.
If you have trouble
- Getting visitors to your website
- Standing out online
- Lower your cost per lead
Then content marketing might be the solution you are looking for.
What happens without Content Marketing?
If you don’t start creating content on your website, social media pages and elsewhere, you will begin to find yourself falling behind the other practices and medspas which start creating content.
The days of just throwing a shingle up and creating a successful cosmetic surgery practice are over, as are the days of hiring a SEO expert to get you to the top spot on Google.
In order to compete and grow your practice you need to be able to get online searchers attention and keep it with high quality content.
What should you do next?
Now that you know what content marketing is, why it’s important and what happens if you don’t do it, you need to figure out what kind of content you need to produce for your practice.
There are a tons of different kinds of content you can produce such as:
- Website content
- Email Content
- Social Media
- And more
If it seems overwhelming, I am here to help, a great starting point would be to download this Free Report on the 7 Types Of Content You Must Create!
Hope that helps,