Every month over 59 million blogs are published on WordPress alone.
That means every day 1.97 MILLION blogs are written and published.
Nearly 2 million a day!
30 hours of video is published to Youtube every minute.
But if we can keep it all the way 100, while there is no lack of content, the VAST majority of content SUCKS!
It can be hard to face the reality that your content isn’t up to par.
But base rates are base rates and with so much content out there, the majority is not going to be good.
Here’s 7 ways to tell if your content sucks!
- It doesn’t get shared. This is one of the easiest metrics to measure. Quality content gets shared. I personally share 3-5 articles a day on my Twitter, Linkedin and Facebook accounts. If something resonates with people or they think it’s useful they will share it. If your content is being distributed properly and people aren’t sharing it, that’s a huge red flag that your content is the problem.
- It’s generic. Almost every search term out there has some EXTREMELY generic content on the first page of the search results. If when you google the subject of your blog post you find 5 other results on the exact same subject that’s a sign that your content sucks.
- It’s formulaic. I have to admit I can be guilty of this. Especially when I am writing introduction or beginner level posts. But if you write every post around the same formula whether it’s a personal revelation, list post, quotes post or whatever. You want to have different types of posts so that your audience doesn’t get bored.
- It doesn’t trigger the 3Bs. In his book “Trust Me, I’m Lying” Ryan Holiday talks about how content that goes viral threatens the 3Bs. Behavior, beliefs and belongings. When you’re creating content you want to be aware of how it affects and triggers those 3 Bs. In this post I’m trying to trigger your belief that your content is good enough. If you’re an online marketer that might also directly affect your belongings because bad content will negatively affect your business and income.
Check out my video on Ryan’s latest book here
5. It’s too short. I always say this and people always disagree but the numbers back me up. Don’t trust me, trust Neil Patel who did a deep dive into the data and proved that longform blog posts over 1500 words perform WAY better than these stupid short 500 word blurbs that have infected the content creation business because they are cheap and don’t require actual writers. If you do short form content not just me but Neil Patel guarantees your content is not performing as well as it could have.
6. You don’t get comments. Comments are a bit hit or miss in the era of the captcha but they are a brute force metric for seeing whether or not people are feeling what you write. If people are not commenting on your posts and asking questions in addition to just saying “Great Post” chances are that your content could be better.
7. It doesn’t drive sales. Last but not least good content leads to sales. So many marketing managers and professionals I talk to say they can’t quantify their content’s impact on the bottom line. That tells me that their content simply isn’t good enough. Great content is the best salesman there is. When people read or watch quality content they are going to contact you and ask about your products or services. Bad content, mediocre content and even good enough content don’t drive sales, great content does.
Ok that’s going to wrap it up for me on this beautiful Friday as I am hoping to get out of the office and actually enjoy my day.
To re-cap the 7 signs that your content sucks are:
- It doesn’t get shared.
- It’s generic.
- It’s formulaic.
- It doesn’t trigger the 3Bs.
- It’s too short.
- You don’t get comments. .
- It doesn’t drive sales.
Now get out there and make content that doesn’t suck!