There are 7 common Plastic Surgery SEO Mistakes that practices make, this article will explain all 7 and offer solutions.
81% of people perform some type of online research before making a Big purchase
47% of plastic surgery patients view 3-5 pieces of content BEFORE talking to a patient coordinator or having a consultation.
75% of people NEVER scroll past the first page of search results!
These statistics should impress upon you how important SEO or search engine optimization is for your plastic surgery practice.
Most plastic surgery practices leave their SEO strategy up to chance or outsource it some so-called “expert.”
This is a HUGE mistake and could be costing your practice HUNDREDS OF THOUSANDS of dollars every year!
But don’t worry, in this article, I’m going to share with you the 7 most common Plastic Surgery SEO mistakes that are made by marketing managers, facility coordinators and SEO specialists.
If you don’t currently have anyone doing your plastic surgery SEO then you can use this list to avoid mistakes. If someone is already doing your SEO for you, you can use this as a way to check their work.
The 7 Most Common Plastic Surgery SEO Mistakes:
- Not having an SEO strategy. The most common mistakes plastic surgery practices make is not having an SEO strategy and relying on hope. While it’s true that some searchers will be able to find you by searching for the Dr or practice’s name it’s much more likely that they will be searching more specific terms like “botox near me” than looking for a specific name.
- Being too broad. The next big SEO mistake is being too broad. While it is a good idea to include broad terms like “plastic surgery” or ” Breast augementation” you will have a lot of competition for the top search results and there are much easier ways to go about it by optimizing your site for more specific terms by adding a location or other information to the search term.
- Not separating Locations. This is one of my personal pet peeves. Many practices have multiple locations some even operate on both sides of the country. You must separate your practices from each other in order to get the correct searchers to each location. There’s no point in having a woman searching for breast augmentation in Phoenix find out information about your Tampa practice. It may seem like a good idea but you want to make sure there are unique search terms and pages for every location in your practice.
- Duplicate Content. This is often the mark of a bad SEO “expert.” Google hates duplicate content because it can’t really tell if it’s being used with or without consent. So even if it’s on your own website, if you copy and paste different pieces of content like a bio on more than one page, Google is going to flag that as suspicious and punish you.
- Ignoring Meta Descriptions. The meta-description is a 160 character tag in the programming language HTML that tells Google what the page is about. You must make sure that you are optimizing EVERY page of your website’s meta descriptions as that is a major piece of what is called “on-page” SEO.
- Not optimizing for mobile. As of 2015 More mobile searches have been made than desktop ones. This means that your website has to be optimized for mobile searches first and desktop searches second. There are way too many plastic surgery websites out there that are using old out dated templates or programming languages that are not mobile friendly and it’s costing their search results.
- Not starting local. Last but certainly not least, as all politics are local politics, all searches are local searches. You want to make sure that you start by covering all of the search terms for the locations your practice serves even if that’s not exactly your geographical area.
Ok, I know that was a lot of information so let’s quickly re-cap so that you know where to start or how to evaluate your SEO person.
I started off by sharing some SHOCKING statistics about search and plastic surgery seo.
After that I shared the 7 most common plastic surgery seo mistakes which are:
- Not having a SEO strategy
- Being too broad
- Not separating locations
- Duplicate content
- Ignoring meta-descriptions
- Not optimizing for mobile
- Not starting locally
You now know enough to get started with your practice’s SEO.
If you want to learn more about plastic surgery SEO, check out this Free Case Study !