Have you ever heard of the Pareto Principle?
How about the 80-20 rule?
It’s one of the most commonly quoted business principles, which simply states that 80% of your results will come from 20% of your efforts.
Well if you can believe it, content creating is even more skewed, 80% of content consumed online is created by just a mere 13.4 % of the US population!
With that much influence centralized into just a few hands, it makes sense to follow what these content “Masters of the universe” are doing.
So with that in mind, while also remembering that it is difficult to follow more than 10 or so influencers online and actually learn anything (not to mention keeping your various timelines and feeds relatively clear) I’ve selected the cream of the Content Marketing crop, and present to you:
10 Content Marketers Every Business Owner Should Be Following:
Neil Patel. Neil Patel is a content marketer, author and co-founder of several companies including Kissmetrics. Neil is known for his long form in depth blog posts and the “10x Rule” which states that if you want to be successful at creating content you need to create content that is 10x better than what is already out there. Neil is a lifelong entrepreneur dating back to his high school days and has been involved with online businesses since the first dotcom crash. Neil’s main areas of expertise are analytics and he has created and brought to market dozens of tools like the Crazy Egg which shows a live heat map of where website visitors
Erin Nelson. Erin Nelson is an editor at Contently one of the cutting edge content companies specializing in helping larger companies create great content at scale. There are several great content creators over at Contently but I chose Erin because of her focus on storytelling and women’s issues. Content Marketing is mostly a boys club so it’s good to include as many women who are creating great content like Erin as possible.
Rand Fishkin. The self proclaimed “Wizard in charge” at Moz, Rand Fishkin is one of the OGs of content creation, even going as far as to co-found inbound.com. Rand blogs about everything related to inbound marketing, analytics, content linking and more. He also has an extremely enjoyable travel blog. If you’re interested in learning the ins and outs of SEO and other topics from a man who literally wrote 2 books on it be sure to follow Rand.
Tom Webster. Tom Webster is the founder of Brandsavant a blog that focuses on using data to draw insights about consumer behavior. If you’re into cold hard numbers and statistics (like I am) then Tom’s the man. Tom has been studying consumer behavior for more than 20 years and has also served as the vice president of the firm that did the 2008 election exit polling. Tom also co-authored the book The Mobile Commerce Revolution and the longest running research series looking at and analyzing consumer usage of digital and traditional media. There’s not much Tom doesn’t know about how to use data to draw insights about your unique audience and how to reach them. Tom’s work can be a bit academic but I can guarantee it will help you produce content your audience will love.
Jay Baer. Jay Baer is the most retweeted person by content marketers and the 2nd most rewtweeted person by B2B marketers. Jay has over 23 years of experience in digital marketing. Jay focuses on working with larger companies like 32 of the Fortune 500 on how to interact with and benefit from online customer feedback. Jay’s blog Convince and Convert was named the # 1 content marketing blog of 2015. Jay also hosts the Social Pros podcast. Jay will show you how to use technology to get an unfair advantage in your marketing and customer service.
John Jantsch. John Jantsch is a speaker, consultant and the author of Duct Tape Marketing and the blog of the same name. John writes about a variety of subjects from Business Growth to creating and curating content. Duct Tape marketing is one of the most influential blogs for content marketing and is consistently putting out great content.
Mark W Schaefer. The founder of Grow Mark Schaefer has written 6 books including his latest Known the handbook for branding in the digital age. Mark focuses on how you can use social media and other online platforms to build your brand and your companies’ brand.
Jon Morrow. Jon Morrow is one of the most influential bloggers in the entire world and has built 3 of the most successful blogs online including com. Jon is also on the cutting edge of the Geo-arbitrage trend having lived in Mexico for years earning dollars while spending pesos. All of this despite the fact that Jon is paralyzed from the neck down. Jon is famous for all inclusive list posts like “20 Ways To Be A Mediocre Blogger No One Gives A Crap About” which inform, entertain and inspire. The bottom line is if you’re serious about blogging or creating original, engaging content you need to be following Jon.
Heidi Cohen. Heidi Cohen is the author of the Actionable Marketing Guide and frequently updates her awesome advice packed blog. Heidi covers everything from what Typography you should use to How To Reach Your Core Audience. Heidi has worked for corporations as large as Citibank and the Economist and has taught at NYU and Rutgers University.
Larry Kim. Do you use Google Adwords? If so then you probably already know about our 2nd name Larry Kim the founder of Wordstream. If you don’t use Google Adwords and are considering adding it to your marketing repertoire then be sure to head over to the FREE PPC University and learn all about how to set up and run a successful Adwords campaign. Adwords is one of the trickiest subjects out there and there are a lot of scammers and so called “gurus” that don’t know what they are doing, but PPC university gives you everything you need to know about using Adwords successfully from keyword research to ad groups. The bottom line is if you use Adwords or are considering using Adwords in the future then you have to follow Larry Kim. One of my favorite techniques for Adwords RLSA re-targeting comes from This Article
For better or worse, the Internet is full of information on creating content.
Some of it is good.
Most of it is bad.
Think about it like this, the right information is like a radio channel, and in order to tune in to the right channel you need to be able to separate the channel’s signal from the noise of interference. That’s why you need an antenna.
Think of this post as your antenna to tune into the radio station of good content.
Like always, I want to hear from you!
Who do you think I left off the list that deserved to be on there and who is your favorite content marketer?