Book Review: Connecting With The “IN” crowd by Brandon Wade

I go to a lot of networking events.

I aim for 2 a week so I spend about 100 nights year meeting people, and talking about their businesses while building relationships.

And the biggest problem I have is that I often end up in rooms or at events with people who can’t afford my services.

Which is why I picked up a copy of Connecting With The “In” Crowd by Brandon Wade. Wade is a self made millionaire and the creator of websites such as Seeking Arrangements and Misstravel. Both Miss Travel and Seeking Arrangements as well as several of Wade’s other sites deal with wealthy men and women and those who want to date them, which makes him uniquely qualified to write this book.

If anyone knows what millionaires are looking for (and what turns them off) online it’s Brandon Wade.

The book is mostly written for those looking to date a wealthy man or woman. As someone who has used both SA and Miss Travel in the past I must say that Brandon really has a great grasp on what his various types of members are looking for whether it’s someone to party with or someone to teach.

The book starts by describing the inhabitants of “Richistan” a term coined by author Robert Frank in his book of the same title to describe a new breed of workaholic wealthy who reside online.

There are 7 chapters on different ways to meet millionaires online depending on your goal, I’ll quickly re-cap them here.


  1. Finding employment with a millionaire. In this chapter Brandon gives no nonsense advice on the different types of jobs millionaires hire for such as chefs and personal assistants and gives you some resources like Wisegeek and other millionaire job sites to get you started on your search. 
  2. Cultivating Millionaires for political or charitable campaigns. This chapter explains the difficult business of getting a millionaire to donate to a charity or political cause. Brandon lays out 8 simple steps to introduce the topic and feel the millionaire out without being pushy or springing into a difficult political conversation.  
  3. Developing a network worth a million. This was the chapter I was really interested in as I am looking to develop my network of millionaires. I thought the advice in this chapter was great and I am already using a couple of the resources such as the book on using negative thought Illuminate by David Corbin.  
  4. Finding Investors. Another common goal when looking to network with millionaires is to garner an investment into a startup.
  5. “Goal digging.” The term goal digger was coined by Alicia Dunams in her book “Goal Digger: Lessons Learned From The Rich Men I Dated.” The term means a man or woman who looks to meet and learn from rich and successful people. Similar to a mentee a goal digger looks to learn from those who already done what they are looking to do. The chapter also goes over a goal digger’s code of ethics to avoid leading the millionaire on.   
  6. Romance. The chapter on romance goes through some do’s and don’ts for your online dating profile and your general dating decorum. It also outlines the “millionaire” mentality and how that affects dating before laying out some resources for dating millionaires (and even celebrities) online. 
  7. Partying. Last but certainly not least the chapter on partying with millionaires is all about If you’ve ever wondered how people end up on those private jets or partying in exotic locales like Tulum this is the chapter for you.

There were also some strong warnings and inspiring success stories. I have read a lot of books on networking and they all have the same problems, too generic, no real tactics or techniques. Not this one. There were resources in every chapter and simple step by step directions for accomplishing your goals. 

I learned a lot and look forward to building a network worth a million (or 3). I highly recommend you check out this book if you are interested in networking with the wealthy online.

What Can’t You Get On Your Phone?

As I sat on my couch watching a movie that was still in theatres that I ordered on my tablet, while simultaneously waiting for a Postmates order and setting up a date for later on Tinder, I started to wonder

“What can’t you get on your phone?”

And I’m not alone.

Here’s some scary statistics for you about how how often we use our phones

  • The Average person looks at their phone OVER 100 times a day
  • 71% of people sleep next to their mobile phone
  • 20% of people have reported falling asleep with their phone in their hand
  • 20% of people have admitted to checking their phone during sex

As Dan Le Batard says “Our phones are the great unspoken about addiction of our time.”

And why not?

You can get almost ANYTHING with just a few keystrokes. Or if you, like me are an android user, a simple scan of your eyes is enough to buy new shoes. I know. I did it. Made it WAY too easy.

What can you get on your phone?
  • Sex. Apps like tinder and bumble as well as every other dating site out there (and private apps I’m not cool enough to get invited to) make it possible to literally go from meeting a man or woman to inviting them over in a few simple messages.  
  • Legal Drugs. Obviously you can’t order drugs that are illegal (or at least I’m too square to know how) but in Las Vegas where I live you can order recreational marijuana delivered to your house with a local ID. You can also use Postmates to pick up your prescriptions if you set it up with your pharmacy beforehand. 
  • Alcohol. Postmates and other services will bring you booze when you are too drunk to drive to the store. 
  • Food. Pretty obvious but you can literally order any type of food pretty much 24/7. 
  • Car service. Uber, Lyft and other ridesharing services let you order your own car or carpool with others. 
  • Groceries. Whether you order from Amazon fresh or some other service you can arrange weekly or daily grocery deliveries ensuring you never need step foot in a supermarket ever again,
  • TV. Stream any TV show you want to watch at any time. In any place. I was watching “It’s Always Sunny in Philadelphia” at the DMV.
  • Movies. Not only can you get movies to stream to your phone (including some like the Rock’s terrible Jumanji remake even stream while in theatres). You can also get movie tickets if you decide you want to leave the comfort of your couch.
  • Music. Someone possibly Bomani Jones recently mentioned how crazy it is that you can literally listen to any song you want to at any time on your phone for $9.99 a month with no commercials. 
  • Validation. Feeling down about yourself? Post something to social media and instantly get the validation of your friends and family.
  • Deals. Sick of overpaying? You can download a groupon coupon while in line and get a discount you didn’t even know existed. 
  • Dog sitting. Need to run out but don’t want to leave Fido alone? Companies like WAG will match you and your furry pal with a pet sitter.
  • Sports and Event tickets. Apps like Stubhub allow you to purchase tickets while you’re out and about or even on the way to the venue.
  • Investments. You can even invest on your phone with apps like Acorn which will automatically invest savings it automatically withholds from your bank account.

As you can see, you can pretty much do anything or buy anything on your phone.

But there are still a few things you can’t get like:

You cannot at the time of this writing order a Unicorn
What You can’t get on your phone:


  1. Boats. As far as I can tell there is no app with which you can instantly rent a boat. Sure you could probably find and call a boat rental place but there is no app for that.
  2. Helicopters. Ditto with helicopters. Rich person transportation is a real hole in the app economy.
  3. Friends. You can’t make friends online with an app. While there are apps like Bumble BFF none of them work and you’ll end up getting hit on by someone of the same sex when you try them. Or at least that’s what happens to me. Every. Time. Also Tinder is not a friend app. Stop putting “friends only” in your tinder app. They don’t have an app for friends. Deal with it. 
  4. Quality Meetings and Events. There are apps like Meetup and Eventbrite but they are NOT going to send you to events you actually want to go to. In my experience if you go to 10 events from these kind of apps 1 MIGHT be worthwhile. Might. 
  5. Passive Income. As of yet there are no good apps for making passive income and no I don’t trust REIT apps like Fundrise. 
  6. Legitimate business opportunities or jobs. This might need it’s own post but the jobs and opportunities that are offered on apps are generally in the gig economy which is a nice way of saying low paid and no benefits. 
  7. Nightlife guides or recommendations. This isn’t just an app thing. For my entire club going life I have NEVER once found a website that has accurate nightlife recommendations. Not one. You will be either in an empty club or a club full or the worst crowd you have ever seen trusting nightlife reviews online. Someone (not me) should start a business where you can see a live video feed inside of all the bars and clubs in a town. Million dollar app idea. 
  8. Trustworthy Reviews or Testimonials. You can find review and testimonials on almost every website making it increasingly difficult to know who to believe. 
  9. Cross Device Rivals. I used to have a mac. Long story short I switched everything to Google and went Chrome. You know what I can no longer do? Watch the tv shows I paid for and music I bought on Itunes. I also cannot watch Directv on demand. That’s fun. 
  10. Reasonable food delivery. I’m just saying it is mathematically impossible to spend less than $20 on food delivery. Even if you don’t tip. 
  11. Favors. Another part of the Gig economy. One of the reasons that you have to pay for Uber or Postmates is that you don’t have friends who would do favors for you. There’s no way to get people to do you a favor online without paying them.
  12. Illegal things. I covered this a little earlier but I can order weed but not cocaine? Seems racist.
  13. Same day furniture. I could have picked a bunch of same day services like handyman repairs or auto service but you cannot order and receive furniture on the same day with any app. Yes I know about offer up but that doesn’t count because it’s used and that’s basically craigslist.
What could be next?

As you have now seen you can get almost anything but not quite everything from convenience of your phone.

But here’s a few ideas for what might be next:

  • 10% improvements. Many of these services have major flaws from pricing to delivery times. I expect that the first thing we’re going to see is small 10% improvements of these services as they are currently offered. 
  • Same day delivery for bigger items like furniture, entertainment equipment etc. Someone could make a killing renting out big screen tvs for Super Bowl parties.
  • Repairs. Repairs are a majorly underserved niche when it comes to apps. Imagine having someone come fix your flat tire while you are work, or having the genius bar come pick up your laptop and provide you with a replacement.
  • Doctor’s appointments. You’re already seeing some of this with companies like Plushcare but the services and types of Doctors are limited. One easy area where this could be a major revenue creator would be for cosmetic surgery consultations when patients are too embarrassed to come in to the office.
  • Specialized items: Keto or 30 day whole diet food delivery, niche products and more drilling down into specific items that small groups will pay big money for.
  • Luxury items and services. I mean this might not even be lacking it’s totally possible that Elon Musk has a private app for wealthy people that books him spaceships and whatnot but I expect to see more luxury item delivery apps at some point soon.

Ok that was a big brain dump

But I am genuinely curious what do you think will be the next “BIG” thing when it comes to getting stuff on your phone?

10% Shorter and Some Thoughts On Stephen King’s “On Writing” And Becoming A Better Writer

Every few years I consciously try to become a better writer by studying what great or at least successful writers have written on writing.

Try saying that 3 times fast.

This year I ended up reading Stephen King’s “On writing” among a few other books, blog posts and Elmore Leonard’s 10 tips for better writing.

How douchey is this photo on a 1-10 scale?

Out of all of that studying I came away with 1 really helpful tip and that was to make each edit 10% shorter.

For example:

A recent blog I wrote for a client on the legalities of cannibidiol or CBD was 1140 words, so my first edit aimed for 1026. 10% less. If I think it still needs polishing I’ll go for another 10 % trim and try to cut out another 102 words. This has made my writing and editing process a lot easier. It also makes it easy to cut things because you’re looking to get rid of a full 10% of your words.

This rule came from the otherwise super annoying Stephen King book “On Writing.” In “On Writing” in between inserting his thoughts on the Red Sox which are approximately as intelligent and have as much nuance as those you would find in the comments section of a Youtube video showing Bill Buckner let the ball roll through his legs in game 6 of the 1986 World Series, King waxes on about the greatness of…. wait for it. Stephen King. He also tells the reader to read as much as possible while citing weird 1970s science fiction books as inspiration and “negging” other authors of his era like some sort of MFA program pick up artist. Most annoying of all though, is the first section of the book where the author gives us around 80 pages of biography with zero advice on writing, in a book that is literally titled “On Writing.”

Not a fan.

I also went through the James Patterson and David Mamet Masterclasses

From all of that studying of writing and re-reading great writers I came to the conclusion that there are 3 important tips for becoming a better writer no matter who you are.

The first is to be brief. As someone, possibly Mark Twain once said “I’m sorry for writing a long letter, I did not have time to write a shorter one.” While longform dominates online, most people don’t read all the way through and end up skimming if you don’t get to the point.

The second is that great writing is rewriting. I always say that I don’t really get writer’s block because I can always write something terrible and come back and edit and rewrite it. Ta-nehisi Coates on some podcast (possibly Longform) said that the fun part of writing is editing and moving things around and I agree. It also makes the writing better.

Third you have to know what you want the writing to do. Whether you’re writing a play on gender dynamics like Mamet’s Oleanna or writing a product description for a black matte mini fridge like me you have to know what you want the reader to feel and what is going to grab their attention right away.

Lastly I firmly believe that writing like public speaking, and creating art in general is not something everyone can do well. You can learn the basics and do everything according to shrunk and white but at the end of the day talent wins out and not everyone can be a Mamet or a Coates or even a big dollar copywriter if they don’t have the talent necessary to begin with.

Any thoughts on becoming a better writer you’d like to share, leave in the comments.

Is Email Marketing Still King in 2018? These 5 Statistics say YES!

One of the most pressing questions as a content marketer is how you should be distributing your content.

If you don’t distribute your content right, you get the horns!

Should you be writing blogs, making videos, sending out a weekly newsletter, posting on social media multiple times a day etc…

The short answer is yes.

To all of it.

But one thing to keep in mind is that when it comes to return on marketing investment in real dollars, email marketing is still the king.

And as they said on the Wire, “The King Stay The King.”

Here’s 5 Stats that back up email marketing’s dominance:

  1. Welcome emails generate over 320% more revenue on a per purchase basis than any other email!
  2. 80% of retail companies surveyed said email drives retention and acquisition of customers. Social media comes in second at just 44% or about half.
  3. Email has the best ROI for marketing your marketing dollars. In the US it is $44 per $1 invested.
  4. 73% of millennials prefer email over other channels. Which means that more and more business is going to be done over email.

Email subscribers are almost 4 X more likely to share your content. People who join your email list are more likely to be fans of your work or company and are thus more likely to share. As Dan Kennedy once said if you can assemble a group of 1,000 rabid fans, they will support you and your business for life.

As you can see email should be a focal part of your content marketing strategy, no matter what business you are in.

Degree Arbitrage: What it is and why it matters.

In finance, arbitrage is the practice of taking advantage of a difference in price between two markets.

You see arbitrage pop up quite a bit in day to day life as well.

When I used to gamble on sports, the easiest way to lock in a profit was to find an arbitrage opportunity between different lines. For example if fighter A is -180 on one gambling website and fighter B is + 160, but on another site fighter B is +225 and fighter A is -250 you can lock in a small profit no matter which way the fight goes through arbitrage.

Here’s an image from the Bet Arbitrage calculator at

Another common form of arbitrage is the “digital nomad lifestyle” popularized by Tim Ferriss in his lifestyle porn book “The 4 Hr Work Week.” In this form of arbitrage, you earn American dollars online while living in a country with a much lower cost of living such as Thailand or Mexico. With digital nomad arbitrage you can live like a king for $2,000 a month.

Now that you get a feel for what arbitrage is, I want to introduce a term I’ve been using for awhile; degree arbitrage.

Degree arbitrage is what’s currently happening in the job market. Flip open any paper, or log onto any job site and you will see a ton of entry level jobs that require a master’s degree and pay $10/hr.

How is that possible?

Degree arbitrage.

The short story is that in the mid 80s through the aughts colleges and grad schools had a massive growth surge. More people were going to college and then grad school.

Interestingly enough Law Schools have had a similar crisis in the last 5 years or so.

With everybody going to grad school, the value of a graduate degree dropped.

Employers noticed this and started to raise the requirements for entry level jobs because there’s a lot of people out there with a Masters degree (or higher) and no job.

And that’s how you end up with jobs that pay $10 and require a Master’s degree in New York City.

The problem with degree arbitrage is the same problem that exists with all arbitrage; it’s a zero sum game.

There’s a reason gambling sites ban you if they catch you taking advantage of arbitrage.

There’s also a reason many of the locals in cities like Bangkok, and Playa del Carmen don’t have the highest regard for digital nomads.

Because with arbitrage one side wins and one side loses.

With degree arbitrage, the winners are big corporations. The losers are regular employees.



Great Businesses Are Based On Secrets, and Postmates is built on 2 Fascinating Ones…

In the New York Times Best Seller “Everybody Lies” by Seth Stephens-Davidowitz, he quotes Peter Thiel, Silicon Valley bigwig/super villain as saying “Great businesses are built on secrets.”

In the book they give the examples of Facebook being built on the fact that despite public protestations about the addition of the timeline to the feed, users actually spent way more time online seeing what their friends were doing.

Another example is given about a horse racing syndicate which discovers that the larger a certain valve in a horse’s heart is the greater the chance he will become a racing champion.

Netflix was built on the secret that despite the fact that many people claim to want to watch high brow films and documentaries and add them to their watchlist, they end up watching the same old comedies and tv shows.

One you may have noticed and can verify with a short drive, is that while most people talk about eating healthy and say they haven’t eaten Mcdonalds in years, there is always a line at the Mcdonalds drive thru no matter the time of day.

Over the weekend I decided to do some research on an upcoming project by doing a few Postmates deliveries and I discovered that Postmates is built on 2 interesting secrets.

If you’re not familiar with Postmates it’s a gig economy service where you can order almost anything picked up for you from alcohol to fast food for a fee.

Postmates is built on 2 fascinating secrets:

1. People will overpay for convenience if the overall amount is not exorbitant. If you’ve never used Postmates before you’ll notice that the fees rack up fast. It’s almost impossible to order a meal for less than $20 when you factor in delivery fees and some other random Postmates fee which I suspect is based on mileage the delivery person has to drive. While this is a “secret” I was amazed at how many people were willing to pay over $10 for a single Starbucks drink. Because the amount is still under $20, users don’t realize that they often paid more for delivery than for their food. It would be fascinating to learn exactly what the threshold is during a peak delivery time. Would someone pay $20 for a Starbucks drink? $45 for Inn n Out?

2. People don’t tip for delivery. If you’ve ever been sucked into an argument on social media about tipping as I have (I’m not ashamed) you’ve no doubt heard people brag about tipping 20-30% all the time. Even for delivery. I had always suspected that these people were full of it and Postmates clearly knows this too because it sets up its entire service to help the customer avoid tipping. There’s nothing for the customer to sign on delivery and they are sent a copy of the receipt. There is an option for the customer to tip AFTER the delivery is completed but there is no social pressure of having to click no in front of a real human and predictably no one tips after the delivery. My guess is the Postmates algorithm told them that they raise fees and people would pay them in exchange for not having to tip.

I could add another secret about how drivers don’t understand math well enough to add up their hourly rate but I think most people know Americans are bad at math.

Anyway this got me thinking about what other secrets businesses are based on, and I’d love to hear from you, what secrets are other companies built on?



How To Create 1 Hour Of Video Content In Just 15 Mins

How to plan 1 hr of awesome video content in just 15 minutes!

Coaching students LOVE video content!

Men and women want to feel like they have more knowledge about  than other typical guys and girls. Having this little bit of knowledge allows students to feel like they are on the inside even if they aren’t getting the success they want.

That feeling that they know more than the average guy or girl is what pays your bills as a  coach.

For those of you that sell products and video courses you may have noticed that simply having videos that are longer than 30 minutes helped you to get less refunds.

I specifically tried to make both the first and last video in every course have a length of at least 1 hour.

This helps the student avoid buyer’s remorse when they get access to a course and see that the first video is around an hour.  We all know most students will not get all the way through the course so their first impression is REALLY important. And if they see two hour long videos in a 5 video course they are going to assume that if they don’t finish it, they are to blame for their lack of results, not you.

But there’s a problem, it takes a LONG time to come up with all this content!

You’re busy coaching and marketing and running a business.

If you’ve ever found yourself taking 6, 12, even 18 months to create a new product you’re in luck because this post is going to change the way you create content by providing a simple and easy 6 step process for creating an hour worth of video in just 15 minutes.

6 Steps to Creating 1 hour of video:

Come up with a juicy topic

Adopt my 6 sections of structure

Label a paper or word document 1-20

Add in the 6 sections of structure

Fill in the talking points



Now let’s zoom in on each of those 6 steps

Step # 1: Come up with a juicy topic

The first step is deciding what you want to record a video about. Most of you already have an idea of what your list responds to.

Step # 2: Adopt my 6 sections of structure.

The biggest problem I see when it comes to coaches creating content is that they don’t have a structure for each video.

That means that every time they want to record a video they have to reinvent the wheel.

My 6 sections of structure(™ pending lol) ends all of that indecision by giving you 6 simple sections that you can use to build a video on any topic!

Here are the 6 sections:

  • Introduction. The introduction congratulates people for purchasing the course in your first video and welcomes them back to the course and gives a short re-cap of what they learned in the last video after that. The introduction also allows you to layout an overview of what they have already learned in the course and what they are going to learn in this specific video.
  • Research and statistics. This is where you are going to back up your advice whether it’s through academic research, in field research, web data or teachings you’ve picked up from your spiritual advisors.
  • List. Each video you make with this template is going to contain a list. It’s up to you whether that list is a list of tactics and techniques, a 5 step process map like this post, or 5 reasons why men no longer call women. A list is a great way to keep viewers engaged and keep your video moving forward.
  • Tactics. I love tactics and so do students.! I personally like to create a second list of tactics so I can go through a few different scenarios such as how the tactics might changed when used in a nightclub as opposed to a coffee shop etc…
  • Exercises. Students LOVE exercises. Not only that but they present an easy way for the student to feel like they are working on the problem without them actually having to go out and talk to guys or girls which might make them super nervous or discouraged.  
  • Re-cap. In the introduction we told the viewer what they are going to learn in this video, in the re-cap we tell them what they learned and how awesome it is, remind them to do the exercises and give them a sneak preview of what they are going to learn in the next video!

This is a basic template, it can be customized to be more complex but this is a great start if you struggle putting together videos or get bogged down in creating decks or slides.

Step # 3: Number 1-20 on a piece paper or word doc.

This step is super important!

I use actual paper and pen because I am a luddite and can’t think as well when typing. I even outlined this post using a pen and paper.

But you can use a word document, google doc or spreadsheet. Whatever.

The key is to label the document 1-20.

This is important because each section represents 3 minutes of speaking time.

Don’t worry we’ll get into how to come up with 3 minutes of talking time for each section soon.

Step # 4: Add the 6 sections of structure to your list.

Before we start thinking up 3 minute talking points we are going to add the 6 sections of structure to our list.

It might look something like this

  1. Intro
  2. Research and data
  3. What the research means for
  4. List
  5. Pt 1 of list
  6. Pt 2 of list
  7. Pt 3 of list
  8. Pt 4 of list
  9. Tactics
  10. Tactic 1
  11. Tactic 2
  12. Tactic 3
  13. Exercise
  14. Re-cap

Using the 6 sections we have already filled up 14 of the talking points!

Step # 5: Fill in the talking points

Next problem, 3 minutes is a LONG time to talk about a single subject.

But we’re going to break that up by creating three one minute talking points for each empty section.

For example we might have a list that looks like this:

  1. Intro- Welcome them- Overview of the course- Who this course is for
  2. Research and data- Statistics on beer drinking and sex- research on decision making and logistics- study on compliance.

Each of those points is something you want to prepare one minute of speaking on.

I like to think of each talking point as 1 minute but that’s really just a guideline. Sometimes you’ll have a 5 minute talking point, or get off on a relevant tangent.

What happens if you can’t think of anything to fill the time?

Then you’ll want to use what journalists call the 5 Ws.

Who, what, where, when and why. I also like to use how.

When it comes to creating seduction content I like to think of each of those Ws as a different section which can have 3 talking points assigned to it.

For example ask:

Who do these tactics and techniques work on?

Then describe the different personality types of men or women who will respond to this material.

Step # 6: Record!

Last but certainly not least you’ll want to record.

This structure is super helpful if like me you create mostly screenshot “Camtasia” style videos because you can literally put your outline on the slides with pictures.

But even if you are recording yourself talking in to a camera you can place a word document or sticky note on the screen to guide yourself through the video without anyone seeing you glancing around.  

Ok, let’s recap!

In this post I shared with you how to create an hour worth of video topics for a video in about 15 minutes worth of planning.

We started off by talking about how students love content but it can be a pain in the ass to plan it all out, which leads to taking 9 months to create a new product and why longer videos are better (less refunds and bad reviews!).

Then I shared my 6 step process:

  1. Come up with a juicy topic
  2. Adopt my 6 sections of structure
  3. Label a paper or word document 1-20
  4. Add the 6 sections of structure to the list
  5. Fill in the talking points
  6. Record!

I also taught you how to break sections down into 1 minute talking points and a few tips and tricks for filling the time like the 5 Ws and an H.

Now you’re ready to start prepping and creating video courses this week!

Hope that helps,




Why Content Marketing is Perfect For Your Cosmetic Surgery Practice.

Content Marketing is a great buzzword but what does it really mean, and what can it do for your cosmetic surgery practice? In this article you’ll learn what content marketing is, why it’s important and how to get started!


What is Content Marketing?

Content marketing is the creation and distribution of online materials like blogs, white papers, videos, podcasts, articles, social media posts etc which are designed to create interest in your cosmetic surgery practice without explicitly advertising.

Remember advertorials?

Content marketing works much the same way but instead of using traditional advertising distribution through magazines or newspapers your content is distributed and shared online through platforms like your blog, or social media sites like Facebook.

Content marketing is perfect for procedures with a long sales process such as breast augmentation or rhinoplasty. Instead of presenting the potential patient with a few lines of text and a request to schedule an appointment, content educates them and answers their frequently asked questions such as

“How much does breast augmentation cost?”


” How does ULtherapy work?”

The content you produce should help convince the potential patient to either call your practice, sign up for an email list or make an appointment.

You’ll also want to make sure that your website is equipped with Google Analytics so that you can get an idea of what searches lead people to your content.

Why is content marketing important for cosmetic surgeons?

Content marketing is important for cosmetic surgeons because it allows you to get discovered online, grow your authority and educate potential patients.

It’s pretty rare that someone considers cosmetic surgery and has a specific surgeon or practice in mind. This means that they are going to make their decision involving potentially tens of thousands of dollars based on what they learn online from your content.

The more content you produce that educates your audience and positions your practice as the authority on various procedures, the more patients you will get!

Content marketing has also effectively replaced Search Engine Optimization or SEO after a few Google updates have made old school techniques like keyword stuffing obsolete.

If you have trouble

  • Getting visitors to your website
  • Standing out online
  • Lower your cost per lead

Then content marketing might be the solution you are looking for.

What happens without Content Marketing?

If you don’t start creating content on your website, social media pages and elsewhere, you will begin to find yourself falling behind the other practices and medspas which start creating content.

The days of just throwing a shingle up and creating a successful cosmetic surgery practice are over, as are the days of hiring a SEO expert to get you to the top spot on Google.

In order to compete and grow your practice you need to be able to get online searchers attention and keep it with high quality content.

What should you do next?

Now that you know what content marketing is, why it’s important and what happens if you don’t do it, you need to figure out what kind of content you need to produce for your practice.

There are a tons of different kinds of content you can produce such as:

  • Blogs
  • Articles
  • Podcasts
  • Videos
  • Website content
  • Email Content
  • Social Media
  • And more

If it seems overwhelming, I am here to help, a great starting point would be to download this Free Report on the 7 Types Of Content You Must Create!

Hope that helps,

Jon Lee

7 Plastic Surgery SEO Mistakes That Are Costing Your Practice!

There are 7 common Plastic Surgery SEO Mistakes that practices make, this article will explain all 7 and offer solutions.

81% of people perform some type of online research before making a Big purchase

47% of plastic surgery patients view 3-5 pieces of content BEFORE talking to a patient coordinator or having a consultation.

75% of people NEVER scroll past the first page of search results!

These statistics should impress upon you how important SEO or search engine optimization is for your plastic surgery practice.

Most plastic surgery practices leave their SEO strategy up to chance or outsource it some so-called “expert.”

This is a HUGE mistake and could be costing your practice HUNDREDS OF THOUSANDS of dollars every year!

But don’t worry, in this article, I’m going to share with you the 7 most common Plastic Surgery SEO mistakes that are made by marketing managers, facility coordinators and SEO specialists.

If you don’t currently have anyone doing your plastic surgery SEO then you can use this list to avoid mistakes. If someone is already doing your SEO for you, you can use this as a way to check their work.

The 7 Most Common Plastic Surgery SEO Mistakes: 

  1. Not having an SEO strategy. The most common mistakes plastic surgery practices make is not having an SEO strategy and relying on hope. While it’s true that some searchers will be able to find you by searching for the Dr or practice’s name it’s much more likely that they will be searching more specific terms like “botox near me” than looking for a specific name.
  2. Being too broad. The next big SEO mistake is being too broad. While it is a good idea to include broad terms like “plastic surgery” or ” Breast augementation” you will have a lot of competition for the top search results and there are much easier ways to go about it by optimizing your site for more specific terms by adding a location or other information to the search term.
  3. Not separating Locations. This is one of my personal pet peeves. Many practices have multiple locations some even operate on both sides of the country. You must separate your practices from each other in order to get the correct searchers to each location. There’s no point in having a woman searching for breast augmentation in Phoenix find out information about your Tampa practice. It may seem like a good idea but you want to make sure there are unique search terms and pages for every location in your practice.
  4. Duplicate Content. This is often the mark of a bad SEO “expert.” Google hates duplicate content because it can’t really tell if it’s being used with or without consent. So even if it’s on your own website, if you copy and paste different pieces of content like a bio on more than one page, Google is going to flag that as suspicious and punish you.
  5. Ignoring Meta Descriptions. The meta-description is a 160 character tag in the programming language HTML that tells Google what the page is about. You must make sure that you are optimizing EVERY page of your website’s meta descriptions as that is a major piece of what is called “on-page” SEO.
  6. Not optimizing for mobile. As of 2015 More mobile searches have been made than desktop ones. This means that your website has to be optimized for mobile searches first and desktop searches second. There are way too many plastic surgery websites out there that are using old out dated templates or programming languages that are not mobile friendly and it’s costing their search results.
  7. Not starting local. Last but certainly not least, as all politics are local politics, all searches are local searches. You want to make sure that you start by covering all of the search terms for the locations your practice serves even if that’s not exactly your geographical area.

Ok, I know that was a lot of information so let’s quickly re-cap so that you know where to start or how to evaluate your SEO person.

I started off by sharing some SHOCKING statistics about search and plastic surgery seo.

After that I shared the 7 most common plastic surgery seo mistakes which are:

  1. Not having a SEO strategy
  2. Being too broad
  3. Not separating locations
  4. Duplicate content
  5. Ignoring meta-descriptions
  6. Not optimizing for mobile
  7. Not starting locally

You now know enough to get started with your practice’s SEO.

If you want to learn more about plastic surgery SEO, check out this Free Case Study !


8 Ways More Sophisticated Online Marketing Can Grow Your Plastic Surgery Practice!

You may not think you need to step up the online marketing for your plastic surgery practice, but this article will show you why you’re wrong….

Is your online marketing  and website up to date?

I Can Haz Cheap Leads Please?

While not every practice has the capability or desire to become a household name like Dr Paul Nassif or Dr Terry Dubrow, you know that you need to get more patients in the door and that the world in general is moving online.

Many surgeons who have been practicing for 10, 20, or 30 years are hesitant to invest a lot of time or money into online marketing.

But the problem is the old ways of doing business are dying.

The practices and medspas that survive will be the ones that can adopt to the new marketplace where it’s no longer enough to just have a website or put up posts on social media a few times a week.

In order to succeed in 2017 and beyond you need to have a significant focus on online marketing.

Here’s why:

8 Ways More Sophisticated Online Marketing Can Grow Your Plastic Surgery Practice:

  1. Lower Lead Costs. The first way that more sophisticated online marketing will help to grow your plastic surgery practice is through lowering your lead costs. Leads are extremely expensive for Plastic Surgeons and almost all of the offline options are going to cost you several hundred dollars per lead. Online you can consistently get quality leads of high value patients for 80-90% less money.
  2. Huge ROI. Most of the marketing done for plastic surgeons and medspas has a relatively low ROI or return on investment. With online marketing, my clients consistently see a 50-60% return on their investment month in and month out because of the variety of ways to get more leads online.
  3. Drip Marketing To Nurture the Leads. As you know the plastic surgery sales process is fairly long and informative as patients want to make sure they are ready for the procedure and have the best possible doctor they can afford. With online marketing you can nurture the leads by “dripping” information to them every few days to until they come in for a consultation. This is much less intrusive than calling every few days and allows patients to feel more comfortable and less like they are being pressured.
  4. Build your email list. In addition to generating new customers, online marketing allows you to capture new email addresses and names in order to build multiple email lists for different procedures or services and then drip the most relevant information to those prospects most interested in each procedure.
  5. Better SEO. The more online marketing you do, the easier it will be to find your website. Google looks at content created, relevance, and consistency in order to decide what is important when the end user is searching. Many forms of online marketing like blogging or podcasting create engagement and what’s known as “Brand Signals” which make you easier to find on Google as well.
  6. Build Authority and trust. When you create content and other marketing materials online, you gain authority and trust. The more articles, reviews, videos, testimonials, updates and pictures of your work online, the more easily a searcher can determine that you are the best at what you do.
  7. Free up more time for you and your staff. Another huge benefit to online marketing is automation. Once you have your lead capture pages and autoresponders set up, you never have to have your staff email a new patient or remind them of an appointment ever again.
  8. Get more patients in the door. Last but certainly not least your online marketing efforts will get new patients in the door! Many potential patients are too embarrassed to walk into a plastic surgeon’s office for a consultation. These same people have no problem typing search terms like botox, or rhinoplasty into Google in the safety of their own homes. The bottom line is that more people search for information about plastic surgery online than refer on word of mouth or any other source of patients.

Wow that was a lot of information!

Let’s quickly re-cap so that you don’t miss out on any of the benefits of online marketing for your plastic surgery practice.

Good Advice Blogs: $999.99

I started off by asking you a simple question, is your online marketing up to date?

Those of you who answered yes right away probably left this blog post shortly afterwards, but the rest of you, need to really understand how big a mistake not actively focusing on online marketing for your plastic surgery practice actually is.

So to really drive the point home, let’s list 8 Ways More Sophisticated Online Marketing Can Grow Your Plastic Surgery Practice once more.

  1. Lower Lead costs. It’s just cheaper to focus online.
  2. Huge ROI. It’s the best investment of your marketing dollars as well
  3. Allows you to nurture leads. The sales process is long for plastic surgery procedures online marketing lets you take your time.
  4. Build your email list. If you don’t have an active email list of your patients you are missing out on a ton of easy money!
  5. Better SEO. Get found better online by marketing online, I know a genius concept.
  6. Authority and Trust. Remember that the potential patient is going to study up on you so you want to make sure that they only see stuff that makes you a trusted authority.
  7. Free up more time for you and your staff. Automation is a wonderful feature of online marketing not available offline that can free up your staff’s time for better uses.
  8. Get more patients in the door. Last but not least you can get more patients online than anywhere else.

And if you want to learn about the fastest, easiest and cheapest way to get more leads online Download My Free Report!

Hope that helps,