An Insight From My Insufferable Diet That Might Help Your Content Marketing


I really hate dieting.
A lot.
I once estimated that being on a diet drops my overall life happiness by 50% and I stand by that assertion.
The problem is that I also don’t want to be fat.
And I was getting fat.
I tipped the scale at 225lbs about 5 weeks ago which is the heaviest I have ever been.
So I decided to jump back on the Slow Carb Diet popularized by Tim Ferris which is basically the Atkins diet
You can eat as much as you want as long as you avoid all carbs and sugars not coming from veggies.
No fruit, no rice, no bread, nothing fun.
Which brings me to the first thing that always stumps me about the fact that the weight loss industry is a 64 Billion dollar a year industry.

Dieting and losing weight is simple but not easy.

No matter what diet you go on whether it’s low carb, low fat, keto, paleo or low carb to lose weight you have to burn more calories than you consume.
Calories in, calories out is math and math doesn’t lie.
Workout more and eat less you lose weight.
But that’s super unsexy so there is a whole industry out there to help you look for cheats and tricks and flim-flams to make losing weight easier.
One of the best “tricks” of marketing I’ve ever seen is what I like to call the fallacy of net carbs.

The Fallacy of Net carbs

Net carbs are not a thing.
They are an invention of marketing based on some VERY shaky science that says that if you eat carbs but also eat fiber and certain alcohols like glycerin you can avoid a spike in blood sugar so the carbs don’t count.
Take this Atkins bar for example. It contains 23 grams of carbs but also has 12 grams of fiber and 2 grams of glycerin so they market the bar as having 3 grams of net carbs.
But that’s not how carbs work!
Just because your blood sugar doesn’t spike doesn’t mean that your body is not absorbing the carbs.
If you’re using a low carb or keto diet where you are trying to get your body to run on fat instead of carbs one of these bars wrecks your entire day by supplying your body with carbs to burn instead of fat.
Plus these bars have 230 calories!
You have to eat less to lose weight no matter what diet you’re on.
There’s no way around it and the composition of the food only helps so much.
Earlier I linked to a Tim Ferris article about how you can “Lose 20 lbs of fat in 30 days without exercise.”
While that’s technically true, you can only do that if you have a lot of fat to lose in the first place.
At 225 lbs while exercising 3-4 days a week, even if I followed that diet exactly I probably wouldn’t be able to shed 10% of my body weight in 30 days without going to some extreme measures. But if another person who weighed 270 lbs started the same diet it’s not out of the question they could lose that much that fast but they would not be able to lose 20 lbs each and every month.
Calories in, calories out is the basic formula for losing weight but you still have to make adjustments in order to actually get the best results.
For me, I started off really badly on this diet because I was trying to cook healthy foods at home which lead to me doing a lot of snacking and overeating of “healthy food.”
One of the adjustments I have to make if I am serious about losing weight is not keeping any extra food I could snack on in the house because 3,000 calories of meat and cheese while technically on the diet is still not going to help me lose weight.
I also had to start counting calories. People hate calorie counting because it is annoying and also math. But for me I know I lose more weight when I try to eat between 1500-1800 calories a day and no more.
These two tweaks got me back on track and I am not only 10lbs or so from my goal weight of 200lbs losing about 3 lbs a week.
So how does this relate to content marketing?
Content Marketing has a bunch of formulas that can work from funnels to webinars, the problem most people run into is that you can’t just do things the exact same way someone else teaches it.
You’ll always need to make little tweaks, adjustments and course corrections EVEN if you have a winning formula.
And not making those tweaks and corrections is what dooms a lot of dieters and a lot of content marketing campaigns.